If there’s one thing that all marketers can agree on, content is king. While blogging has been an industry staple, it has not been enough for modern marketers. Instead, more and more people are turning to video. Video is more accessible than ever, and it is an excellent tool for storytelling and engaging with your audience. For this reason, you should consider a solid marketing strategy for your business.

1. Define Your Goals

The first step to a successful video marketing strategy is to set your goals. For your business, these goals could focus on several different areas. You may want to establish a branding strategy for your business or work on creating connections with your customers. No matter your goals, it is essential that you identify them early. You can then build your strategy around these goals.

2. Write a Story

After identifying your goals, it is time to develop a story that offers value to your audience. Before you start filming, you should outline key points that will help guide your filming. Once you have done this, you can write a script and begin to film. Your video marketing strategy should be creative and engaging, but it should also have a clear point.

3. Know Your Audience

One of the essential parts of developing a successful video marketing strategy is knowing your audience. By understanding who you are trying to reach, you can craft a more practical approach. Through surveys and questionnaires, you can find out what people want. If your audience is a particular age group, you can focus on video formats that they prefer. You can also determine if there are any differences depending on where you are targeting.

4. Automate Your Business

The best way to accomplish many tasks at once is to automate them. Once you have a firm understanding of your goals, you can identify repetitive tasks. For example, if you want to create a series of videos, you can set up a schedule and automate the entire process. This will free you to focus on other tasks, like creating compelling videos. You can also set up automated marketing to further improve your business.

5. Use Different Video Types

Today, it is possible to produce various types of video. You should look at the goals you have identified and determine which video types make the most sense to reach your audience. For example, if you are trying to build your business, you could create a series of videos that introduce your services and what you can do for your customers. If you want to grow your connections with your audience, you could create a video series that offers tips on a specific topic.

6. Set Up an Ad Campaign

If you want to grow your business quickly, you may want to get a video ad campaign going. You can set up a drive through the many online platforms available. These platforms will then help you set up an ad targeting the viewers you are trying to reach. This can be a great way to build your audience quickly.


Video marketing is one of the best ways to reach new customers and keep your existing audience engaged. While it can be time-consuming, it can also offer excellent results. For this reason, you should consider creating a video marketing strategy. With a clear plan, you can set up a strategy that will help to improve your business.

Lavender Digital is a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Our team develops video marketing strategies that combine human creativity with AI-powered technology. Whether you need video production or holistic digital marketing, our team can provide a solution that follows a specific plan tailored to your brand. If you need video marketing services in Atlanta, we’ve got you covered! Get in touch with us now!