We provide dynamic and engaging video marketing for your agency’s clients. Whether you are just starting to provide video, or have full-blown service, we can help with white label fulfillment.
Many of our partners are other creative agencies. We understand that working with people is much better than competing with them. We know that growing your team and scaling your capabilities is a tall task. Hiring the right people is hard, and keeping them is even harder.
That’s why we offer our services to any like-minded agency, completely white-labeled. We work with each one of our white label partners as if we were a part of their team. Our team understands video marketing holistically, from content creation to distribution. We learn your clients’ brand and develop full marketing strategies to grow their organization.
About Lavender Digital
Founded by Jesse Lavender, we have created thousands of videos for brands and organizations across a wide variety of content. We’re a video marketing agency who puts strategy and brand ahead of everything else. If your agency doesn’t have the ability, capacity or desire to create an in-house video production unit, we would love to partner with you. We’re currently working around the US with our offices located in Atlanta, GA. We’ve completed projects in nearly all US States and 14 countries.
Our team comes from a background of graphic design, web development and online marketing. We use this knowledge to create an impact with not only the simple idea of a video, but the “why, what, how” behind it. We have a crew of Marketing Strategists, Creatives and Video Producers.
How we work together.
Our white label solution provides you with a video content partner that understands strategy and branding. We take pride in learning your clients and creating video concepts that match their goals and future plans. Our team works together to determine why a video is needed, how it’s created, and the proper budget to quality ratio. We essentially provide Done-for-You or Done-with-You services.
IN-HOUSE Presence
NDA and NON-COMPETE: We sign NDAs and NON-COMPETEs with each agency partner.
EMAILS: To help keep communication under your brand, we’ll even use an email address that you give us.
We don’t simply want you to outsource video to us and miss out on profits. The goal of becoming a true partner is to help increase your revenue through streamlined processes.
We have a vast knowledge of working on projects with budget of all ranges; from the small $500 social post, to the $100,000 national commercial. We have the skillset to craft budgets so that your agency makes a profit, while providing the right quality. Whether your clients are on retainers, subscriptions, one-off projects or annual budgets, we’re here to help with those numbers. Our process for our marketing clients is based on long-term content, so we’re pros at designing retainer-style services too.
Are you looking for a video production company who understands what these terms mean, AND knows how to operate them? That’s us! As communication advanced, we realized that developing a video was more than simply playing on Youtube. This led to further education on techniques like landing pages, email campaigns, website development, Google Display, YouTube Pre-Roll and more. This helps us understand your goals for videos beyond production, and truly creates a unified solution for your clients’ online marketing goals.
We offer Lead Nurture and CRM systems and campaings as well. Even if this is your first foray into true digital marketing, we can provide it for you.
If you don’t fully understand what these terms mean, that’s ok! Storytelling with strategy is our passion, but knowing the process and equipment is crucial. We’ve worked with nearly every type of camera, microphone and editing software to learn a holistic picture of the industry.
FYI
Raw 3:1 – This is a compression setting on a camera that adjusts quality to file size.
5600k – This is the kelvin color temperature of daylight. It’s the setting we use most often on our video shoots to balance the camera’s color to the sun.
Call Sheet – This is sent out to all cast and crew for video productions that tell them the what and when.
Don’t take our word for it, see some of the best videos in our portfolio.
It’s a great place to concept ideas for your own clients too.
We concept, write and produce 150+ videos every month that show in live venues, on countless websites, and are producing 10x ROAS in over 200+ digital Ad campaigns each month.
Watch a few examples.
Comedy
We find that adding quirky comedy in ads can have a huge impact on reliability. It creates a unique way to connect to your audience, selling your brand without feeling as if we’re “selling”.
Customer Success
The ultimate impact of your product or service can be seen in multiple layers. We provide Customer Success stories for any kind of organization. When a Saas platform asked us to create a Customer Success video, we knew that we needed to tell the story in a way to translate all the way down beyond the initial end user.
Vision Casting
“Stories” is a word you continue to read on our website. It’s because we’re dedicated to a story, no matter what style it is. Vision Casting videos are some of the best ways to tell a story with a message that sets the tone for your brand.
Storytellers
We produce stories and mini-documentaries of all kinds. This is a trailer we created for a storyteller series with a non-profit. We told six unique stories of people impacting the world in a mini-series. This is the trailer for that mini-series. See more of the videos here.
Animation
If you want to tell your story in a fun way, animated explainer videos can be a good fit. These are eye-catching animations that are driven by visuals and audio to make a unique product.
Commercials
When you care about your customers, it’s easy to highlight how they use your services. We worked with Morris Bank to develop a series of commercials featuring their business and commercial banking customers.
Product Videos
Rovos needed to create a video to show off their newest product. We went from concept to completion in just a few weeks while also updating their website, creating graphics and pushing out photos as well.
Reviews from Real People
Fully white-labeled video marketing so their internal team can focus on branding and web services with large consumer brands. A 25% profit margin with 95% of the work outsourced.
Utilizing our video marketing with video/display Ads, the agency grew a $25k/month video division with no internal team.
We’re currently providing full producing, production and editing leading to an average of $3,500/month profit with minimal client management. Rather than expanding internally, they utilize our team.