CREATE A STRATEGY
We’ve worked with 100+ marketing departments in various industries and we’ve learned the ONE thing: the root cause of nearly every marketing problem is communication.
No matter what type of company you are – B2B, B2C, ABC, or 123 – it doesn’t matter. You need good communication. You need it for your customers, your audience, your teams, and your employees.
The best way to communicate, internal or external, is with an effective video strategy.
No Two Strategies Are the Same.
Cooking is a lot like marketing. You wouldn’t bake a pizza the same way you grill a steak, and you wouldn’t create the same video for two different brands. Every piece of your video strategy is custom, specifically created for a specific purpose.
The first step in any of our video strategies is understanding you. We work to understand your company, your market, and your audience. We analyze what you’re currently doing, and what your competition is doing to formulate a plan to do it better. Our team looks into the future to discover where your organization is going, and how video marketing can help.
We concept, write and produce 150+ videos every month that show in live venues, on countless websites, and are producing 10x ROAS in over 200+ digital Ad campaigns each month.
Watch a few examples.
We find that adding quirky comedy in ads can have a huge impact on reliability. It creates a unique way to connect to your audience, selling your brand without feeling as if we’re “selling”.
The ultimate impact of your product or service can be seen in multiple layers. We provide Customer Success stories for any kind of organization. When a Saas platform asked us to create a Customer Success video, we knew that we needed to tell the story in a way to translate all the way down beyond the initial end user.
“Stories” is a word you continue to read on our website. It’s because we’re dedicated to a story, no matter what style it is. Vision Casting videos are some of the best ways to tell a story with a message that sets the tone for your brand.
We produce stories and mini-documentaries of all kinds. This is a trailer we created for a storyteller series with a non-profit. We told six unique stories of people impacting the world in a mini-series. This is the trailer for that mini-series. See more of the videos here.
If you want to tell your story in a fun way, animated explainer videos can be a good fit. These are eye-catching animations that are driven by visuals and audio to make a unique product.
When you care about your customers, it’s easy to highlight how they use your services. We worked with Morris Bank to develop a series of commercials featuring their business and commercial banking customers.
Rovos needed to create a video to show off their newest product. We went from concept to completion in just a few weeks while also updating their website, creating graphics and pushing out photos as well.
About Lavender Digital
Founded by Jesse Lavender, we have created thousands of videos for brands and organizations across a wide variety of content. We’re a video marketing agency who puts strategy and brand ahead of everything else. If your agency doesn’t have the ability, capacity or desire to create an in-house video production unit, we would love to partner with you. We’re currently working around the US with our offices located in Atlanta, GA. We’ve completed projects in nearly all US States and 14 countries.
Our team comes from a background of graphic design, web development and online marketing. We use this knowledge to create an impact with not only the simple idea of a video, but the “why, what, how” behind it. We have a crew of Marketing Strategists, Creatives and Video Producers.