To understand the value of a video marketing strategy, let’s consider this famous philosophical question: If a video gets posted on Youtube, and nobody is around to see it – did it make a sound?
How do we use video marketing to grow brands?
We see this problem over and over again. Companies spend thousands of dollars on big beautiful video content, and then….nobody watches it. These pieces of content weren’t created with the end in mind, and that’s exactly what our video marketing system does.
Creating with the End in Mind
The first step in formulating any of our marketing campaigns is understanding the target audience. Who are they? What do they like? And most importantly, why do they need what you provide?
We develop high-quality videos and ads to help answer these questions. We know that if we can get the right content in the right place, we’ll give you the best chance of connecting with that audience, growing it, and ultimately converting it into customers.
See how we use video marketing with Google, Youtube, and Social Media to grow a regional bank.
Here’s How It Works:
Step One: We work to understand the problem (or problems) your brand was created to solve. We call this “Defining Your Why.” Why do you do what do? Why does your audience need what you provide?
Step Two: Using the Why, we research the audience, identify the optimal platforms, and create content that aligns your audience with your goals.
Step Three: We take the campaign live, and constantly monitor its performance. Adjusting what needs adjusting and changing what needs changing.
Step Four: We analyze the data and continuously improve the performance of the content we create, and the ads we operate.
We create videos based on a custom story-telling process that covers a range of emotions like comedy, drama, inspiration or information.
How Is This Different Than Any Other Ad Campaign Agency?
The difference is in the analytics. Most ad agencies are going to give you the cushiest stats they can: impressions. But it doesn’t take long to realize that impressions are like pre-season rankings, they don’t mean anything.
We give our Ad Campaign partners the full rundown. Audience demographics, Clickthrough rates, audience retention, and watch time. Why? Because all of this data allows us to refine our process and ensure we do better with every campaign.
That’s our guarantee to you, Lavender Digital will never pad stats or fudge the truth. We view each campaign as a partnership, and like all partnerships, the best ones are built on trust.
See our best work.
We concept, write and produce 150+ videos every month that show in live venues, on countless websites, and are producing 10x ROAS in over 200+ digital Ad campaigns each month.
Watch a few examples.
Comedy
We find that adding quirky comedy in ads can have a huge impact on reliability. It creates a unique way to connect to your audience, selling your brand without feeling as if we’re “selling”.
Customer Success
The ultimate impact of your product or service can be seen in multiple layers. We provide Customer Success stories for any kind of organization. When a Saas platform asked us to create a Customer Success video, we knew that we needed to tell the story in a way to translate all the way down beyond the initial end user.
Vision Casting
“Stories” is a word you continue to read on our website. It’s because we’re dedicated to a story, no matter what style it is. Vision Casting videos are some of the best ways to tell a story with a message that sets the tone for your brand.
Storytellers
We produce stories and mini-documentaries of all kinds. This is a trailer we created for a storyteller series with a non-profit. We told six unique stories of people impacting the world in a mini-series. This is the trailer for that mini-series. See more of the videos here.
Animation
If you want to tell your story in a fun way, animated explainer videos can be a good fit. These are eye-catching animations that are driven by visuals and audio to make a unique product.
Commercials
When you care about your customers, it’s easy to highlight how they use your services. We worked with Morris Bank to develop a series of commercials featuring their business and commercial banking customers.
Product Videos
Rovos needed to create a video to show off their newest product. We went from concept to completion in just a few weeks while also updating their website, creating graphics and pushing out photos as well.