Creating and running your website takes so much time and effort; it simply doesn’t deserve stagnant or no traffic at all. Some people can often get frustrated over why they can’t get any clicks on their website and wonder how to change that. Many SEO and digital marketing techniques are

In the world of video marketing, the rule of thumb is to keep most videos shorter than two minutes. But since platforms and contents are ever-evolving, you might consider creating even shorter videos. This is especially important because of the rapid rise of Instagram and TikTok.  You should also consider

If you’ve scrolled through your Facebook feed at any point in the last week, you’ve probably stopped to watch a video ad, even for just a few seconds. The truth is, you’re not alone; the platform enjoys roughly 8 billion video views every day. That’s because the videos are designed

As a business owner, you must already know the significance of video marketing in today’s online age. Different virtual platforms have made it easier for people to consume content, but that only makes things much more challenging than ever before! During the dawn of video marketing, back when it was

Businesses from all industries are riding the online wave. Social media and the internet is no longer just a fad that’s limited to young people—the internet is not going anywhere, and it’s dominating the globe. It pays to be online—businesses have a greater chance of growing their customer networks and

In the digital world, content comes in all forms. Some are written, some are pictures, and others are videos. While much of this content works relatively well, even if the information presented is not anything to write home about, some forms of content require proper planning and showcasing—video content, in

Marketing is a fast-paced space that strives to move forward with the times. In a world that has fully embraced its digital transformation, more video-centric campaigns are emerging to strengthen connections with internet-savvy consumers. Gone are the days of cold advertising, in with the authentic ways video interacts with the

Video marketing has been a staple part of any company's marketing strategies simply because of its effectiveness. After all, they say a picture is worth a thousand words. Knowing that videos are just a series of pictures, it is a medium where you can share a large message in the

Digital marketing is a trend that is becoming increasingly necessary for banks, especially with the demands of mobile banking today. More people are conducting their financial transactions online more than ever before. For banks, this means keeping up with their competitors to stay relevant with accessible mobile financial services. Smaller

Digital marketing is essential in every industry, including the financial sector. However, new technologies, channels, and strategies are being developed every day, making keeping up with these changes challenging.  Whether you work for a community bank, credit union, or marketplace lender, you have to be agile and willing to embrace

Social media has become a powerful platform for freedom of expression, and people come on it to participate in communities. It’s essentially a digital experience that enables people to interact and engage with one another, thereby making it a powerful tool for businesses. And one of the most impactful content?

Today, it’s no secret that businesses that use B2B marketing to their advantage heavily rely on the presence and use of LinkedIn in their strategies to achieve desirable results. Whether you’re a marketer with a client that needs a boost in results or an entrepreneur who wants to maximise the