Even though most companies attribute their money-making capabilities to their ads and promotional strategies, no one can deny the significant impact of generating new leads. Besides acquiring a couple more people towards your brand that may be paying customers in the future, there is also the potential of further spreading your online traction, given that word of mouth always works in favor of your branding campaigns.
That being said, it is the responsibility of every company to nurture their leads; otherwise, they may turn away from you, decreasing your chances of converting them into paying customers.
If you want to learn the different lead nurturing strategies that may help boost your sales, look no further than our tips below.
1. Use Relevant and Customized Subject Lines
The traditional habit of making your subject lines as catchy and impressive as possible might not be enough anymore. The reality is that people have become way too inundated with spam email, hence forcing them to ignore any promotional message that does not catch their eye.
So, instead of attaching a catchy or witty subject line that may end up being ignored, you may want to try creating one that is relevant to your brand. If you are a clothing brand, your subject line may include the name of the product, a discount offer, the name of your company, etc.
2. Be Flexible with Your Branding and Product Development Process
As mentioned earlier, people tend to ignore promotional messages that they consider to be irrelevant. In other words, they are not likely to fall for the same marketing techniques that they have seen used over and over again.
Instead of sticking to one single anchoring point, you may want to try adjusting your branding and product development process to stay ahead of your competition. It may take a lot of guts to do so, but you have to start trying new methods that you think will work for your brand.
For example, if your competitor has managed to catch the attention of your potential leads with a promotional message that includes both a graphic and a video, you may want to start producing similar subject lines.
3. Create a Follow-Up Email Sequence
When you are in the middle of a successful lead nurturing program, you may want to create a follow-up email sequence. When you do so, you will be able to turn your leads into paying customers without having to pay advertising costs.
This process can be done in a number of different ways. By using an email sequence, you may want to try sending an email to your prospect every time he returns to your website. You may also send emails that follow up on certain links that he clicked, such as your “About Us” or “Contact Us” pages.
Lastly, you may want to give them a call or send them a direct message on social media.
4. Use Social Media
As one of the most effective lead nurturing strategies, using social media may help you spread your brand faster and reach new heights in your business. If you have been using only the traditional marketing strategies and are yet to include social media, now is a good time to start considering this method.
There are various ways that you can use social media to boost your sales. For example, you may want to share content, comment on other people’s posts, like their tweets, respond to other messages, etc.
Over time, people will start seeing your posts on social media, which will eventually lead them to your website. If you create a catchy promotional message, your prospect may end up becoming a paying customer at the end of the day.
Lead nurturing should be a go-to solution for every business that is looking to increase profits. While it takes a lot of time and effort, the results will help you save money and significantly improve the online coverage of your brand in the long run.
Start thinking of lead nurturing as a long-term strategy that will help boost your sales and increase your company’s value in the long run.
If you are looking for a digital agency in Atlanta that will train you in nurturing your leads, look no further than our expertise and programs here at Lavender Digital. We are also a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Call us today for more information about our training programs and services.