It is no secret that videos are integral to any marketing campaign. They are great for relaying your message in a unique and compelling way, which makes them great for auto dealerships as well.

With the use of technology, even auto dealerships are using videos to reach out to their audience. However, before you start spending money on an in-house video production team, you need to know some tips for making a video that will captivate the audience. Here are some of them.

Get Creative With Your Messages

One of the best ways to make your videos compelling is to make them creative. Whether you want to advertise, take pre-orders, or showcase your latest models, your video should not look like your competitors’.

One of the best ways to compose a creative video is to follow the 80-20 rule. This rule states that 80 percent of the video should be focused on the product, while 20 percent should be spent on showing the audience the company’s values and personality.

Make It Personable

Another great way to make your video stand out is by making it personable. Most people are hesitant to share a video with a website they have never heard of, especially if they don’t have an incentive.

Make an emotional video that your customers will resonate with. You can do this by sharing your own story, which will make your customers feel like they are getting to know you as a person, not just a wealthy and successful business owner.

In addition to sharing your own story, include a little bit of personal information about your business. This way, you will show your customers that you are human, which is very important in personal relationships.

Be As Short and Concise As Possible

If you have been assigned to create a video for a car dealer, you need to keep in mind that your audience will be very impatient. This is because most of your audience will be on their phones, which use data and the battery to access the content.

You need to make your videos as short as possible to keep your audience’s attention. You can do this by keeping your message as concise as possible, not rambling on and on, and trying not to use complicated words.

Another thing you can do to make your video as short and as simple as possible is to use only primary colors. This way, your audience will be able to follow what you are trying to say without getting distracted by secondary colors like red and blue.

Keep It Entertaining

Keep in mind that your audience likes to be entertained. If your video is compelling enough and is formatted to accommodate this, they will be more likely to share it.

There are two ways you can add entertainment to your video: you can make it inspirational or include a fun song. If you decide to add an emotional song, you can use an inspirational YouTube channel. This way, you will be able to add a lot of content to your video and the audience will be able to stay engaged for longer.

Be True to Your Brand

Before creating a video, find out what your brand stands for. This way, you will be able to introduce your brand to your audience in a unique, personal way.

You can do this by posting a video on your website that shares your brand’s culture. In addition, you can find out what your customers want and include it in your video.


If you want to take your business to the next level and make it stand out from your competitors, you need to include videos in your marketing campaign. By following the guidelines above, you will be able to make a compelling video that boosts your audience engagement. 

Before you start producing your own videos, look into investing in a reliable production company. A good production company will help you create videos that are original and can convey your message in the best way possible.

Are you looking for a digital marketing agency in Atlanta? Turn to Lavender Digital. We are a video marketing company that captivates audiences, inspires action, and drives results. Connect with us now.