It’s no surprise that consumers want quick, easy-to-consume material. As a marketing tool, video conveys information while engaging viewers with your brand and content.

You may increase brand recognition and attract new consumers by using videos in your next email marketing campaign. If you want to expand your reach and conversions, video marketing is a wonderful place to start.

Are you ready to step up your video marketing email game?

Here’s a rundown of all you need to know to up your video email marketing game. With this advice, you’ll be well on your way to enhancing your brand and growing your business.

Incorporate personalized video emails into your sales process

A successful video marketing strategy has a strong emphasis on sales. Because marketing and sales are so closely related, it makes it logical for sales teams to use video and email as well. It just takes a few seconds to record a small video and then send it to a hot lead, but it may be really beneficial in terms of increasing response rates.

Send out customer stories to potential leads

A tried and tested way to increase conversions on your email list is to send out customer story videos. A great way to do this is to pick a customer, briefly interview them, and post the video to your blog.

You can then use the videos as a lead magnet in your next email campaign. Because the video is of a happy customer, potential prospects will be more likely to become leads and leads into customers.

Set up a video landing page with an alluring CTA

To help increase your conversion rates, you can also set up a video landing page. This is great for getting new leads and customers. Make sure your landing page is alluring and that whoever lands on it has a clear call to action.

Add a video that shows off your brand and the videos you offer, then add a CTA for the leads to click on, sign up for your email list, or whatever you want.

Send out newsletters with video

You’re missing out if you send out scheduled newsletters with no video! There are several methods to include videos into newsletters for them to be effective. Newsletter video embeds may help video-heavy organizations catch up on information that subscribers may have missed — especially if your subscribers prefer viewing over reading.

Another technique to include videos in newsletters is to compile a list of popular videos in your business. If your organization does not produce many videos, this is a wonderful opportunity for you. Alternatively, if a member of your team is interested in a regular video schedule, consider recording a video round-up of weekly material.

Push Leads Forwards on Their Customer Journey

Email marketing isn’t just for loyal consumers; it can also be used to nurture leads. Simply utilize processes in your CRM to automate videos that move customers through the customer journey. This works with forms that you may include directly into the video.

These forms may provide enough information for your sales staff to follow up with prospective consumers. Alternatively, offer them the option to view your most recent crash course or other attractive offers for the filled form fields, of course.


Video marketing is an excellent way to build your brand and grow your business. If you’re new to video marketing, you’ll get your feet wet with these simple steps.

It is essential to take the time necessary to learn your craft, and nobody ever became a great painter without painting a bunch of crappy paintings first.

Hopefully, these tips will help you get started and make your videos more compelling!

Lavender Digital is a video marketing agency in Atlanta, GA, that captivates audiences, inspires action, and drives results. We can help you reach your online video advertising goals. Our team can provide a solution that follows a specific plan tailored to your brand. Contact us today to know more.