Video marketing is a digital marketing strategy that uses video content to reach out to customers and prospects. It helps you build trust and engage potential customers by giving them a clear picture of your business and its services.
You can also create a brand image for your business with the help of video marketing, as it builds credibility and trust. More than 75% of consumers say that they are likely to buy a product if it has a video review. So if you’re having doubts about if you should be using it, stop right there. Video marketing is one of the biggest things in digital marketing.
Video marketing strategy is often confused with a video marketing plan. While a video marketing plan is a written document, a strategy relies on the same core components of your plan. Like any strategy, video marketing strategy is about the goals, the approach, and the resources. It’s about the result and how you get there. It’s an essential part of your video marketing plan.
Today, we will look at some essential elements of any good video marketing strategy.
Here’s what you need to know:
Realistic Goals
Some people think that video can magically solve all of their problems. That’s completely untrue. You’ll never see a video marketing strategy with the aims of ‘lots of sales’ or ‘more leads,’ for example. That’s because it’s impossible to have a concrete strategy for accomplishing that.
Video marketing strategy is not easy. It requires hard work, effort, and the right skills. No one can just do it. And you can’t just set a goal like ‘getting more leads’ and expect that video marketing can let you get there.
What you can do is set realistic goals. Instead of saying you want 100 leads, you can say that you want to increase your site’s conversion rate by 10%. That’s much more realistic if you ask me.
Measurable Metrics
Measurable metrics are the key to any video marketing strategy. Because without them, you’re just shooting in the dark. And that’s bad. You need to have a few metrics that are somewhat part of your strategy.
For example, it might be about the number of views or subscribers you get. Or it might be about driving traffic through your site, or it will be about how many sales you get from all the videos you publish.
Content Outline
If you’re going to have a video marketing strategy, it will have a video plan. That’s just how things work. And that’s because you need to have a content outline for your strategy.
A content outline is a list of videos that you plan to shoot. It’s all of the videos you will publish as part of your marketing strategy. If you don’t, you can’t have a strategy.
A good outline will have a variety of things. It will have your different brands, different products or services, different messages, and different types of videos. The outline will be with other goals and message, meaning that it will have everything you need to create incredible videos for each of your brands.
The Bottom Line
It can be tempting to skip the video marketing strategy process, especially if running a small business. But if you want your videos to work as part of your digital marketing strategy, you need to be able to create a good strategy. And to do that, you need to have a great video marketing strategy.
If you are ready to do more with your marketing, Lavender Digital can help you. We’re based in Atlanta and have been providing video marketing services for financial institutions for a long time. We can guarantee you a partnership that will take your business to the next level.
