As the real estate industry continues to flourish, you need to adopt new strategies to keep your business relevant and competitive. On that note, one particular strategy you may want to explore is video marketing in Atlanta, GA. 

It pays to remember that, nowadays, people are bombarded with different types of information here and there. Furthermore, an overwhelming volume of branded content is competing for their attention every second of every day. It will be difficult for you to successfully draw their attention without eye-catching and compelling media like videos. 

It’s also worth mentioning that real estate buyers and sellers have become savvier than ever. Since they are facing a big transaction, they browse through websites, peruse online resources,  and conduct thorough research to make sure that they’re doing it right. 

According to NAR’s 2017 Profile of Home Buyers and Sellers, 61% of buyers surveyed found videos in real estate websites to be helpful. Furthermore, 39% of buyers used online video sites in their online search. 

What’s alarming is that, in the same study, it was revealed that only 11% of sellers are actually using videos to market their properties.  

If you’re a part of the bigger percentage, it’s high time for you to shift gears and incorporate video marketing into your strategy. Here are some creative ways for you to use videos to drive leads and sales. 

Using Videos in Real Estate Marketing 

Property tours are among the most common uses of videos in real estate marketing. Aside from this, however, there are other contents, formats, and executions you can explore. 

For example, you may take your property tours to the next level by producing videos for 360 virtual property tours. You may also leverage AR or VR tech to craft in-depth and guided tours of your listings. These are enticing materials that will surely encourage prospects to check out your properties. 

Aside from this, you may also produce videos featuring customer testimonials. If you want to do this, however, find previous buyers who are willing to share their experience with you as their real estate agent. 

Finally, you may also produce videos to introduce yourself and the services you provide. This is your opportunity to highlight the areas you specialize in as well as introduce prospective buyers to your methods. 

Advantages of Video Marketing in Real Estate

One of the biggest advantages of using a well-made real estate video is that it helps you showcase your listings in as much detail as possible. This moving picture format easily beats photos and textual descriptions in this regard. 

Furthermore, it allows prospective buyers to take a closer look at a property without having to be physically there. This can be particularly useful in these times, where stay-at-home orders and restrictions are tightened once again. Videos, especially aerial footage, also give prospects more insight as to what the neighborhood is like. 

Finally, videos can serve as that one last nudge you need to convince buyers that you’re the right agent for their transaction. 


Dipping your toes into video marketing will enable you to take your real estate business to the next level. The captivating and engaging nature of videos will help you pique prospective buyers’ interests, encouraging them to view your listings. This media format also allows them to take a good look around a property without having to be there. Ultimately, this may ease their doubts, boost their confidence about a purchase, and lead them to finally getting in touch with you. 

Need help with video marketing in Atlanta, GA? We’ve got you covered! At Lavender Digital, we develop video marketing strategies that combine human creativity with AI-powered technology. Learn how we can help you captivate audiences and drive results—schedule a complimentary marketing consultation today!