Videos are often associated with entertainment, but marketers know that they are an excellent way to communicate with your corporate audience using a direct and personalized approach. This creative medium keeps your targeted business engaged and entertained and tends to be more stimulating and retainable than written content. 

Whether you use animated videos, live-action videos, or motion graphics, corporate videos convey your message regardless of the industry and persona of your target audience. Here are some tips to boost the effectiveness of your corporate videos, improve your brand awareness, and generate more leads:

  • Work with a video production company

You or your colleagues may be handy with the camera, but only experts can tell your story and reflect your brand perfectly through videos. They can also help you develop a strategy and use online marketing to ensure that your content is effective.

If you are a real estate agent or a marketer for a real estate company, for instance, an agency like us that specializes in real estate video marketing can showcase the homes, apartments, and commercial properties you offer. We are experts in real estate video production, so we can make apartments, condominium complexes, and other buildings shine through the medium. 

Our property tours and 360-degree virtual tours can highlight the details of your large spaces, single-family homes, renovated lofts, and other properties. They can appeal to any business and keep your target audience entertained and engaged.

  • Use cross-platform retargeting 

Compared to long emails and written proposals, corporate videos can deliver your valuable information succinctly. They captivate your audience’s attention right away and show that you value their time and energy. 

With cross-platform retargeting, you can cater to the specific needs of your customers through your corporate videos. Whether you produce case study videos, tutorials, or webinars, you offer value to your audience and build your reputation as a credible thought leader in the industry.

If you have no idea how to take advantage of this cross-platform retargeting strategy and you are working in the automotive industry, feel free to reach out to us. We are experienced in automotive digital marketing and can create unique videos for your brand or dealership. 

Our automotive marketing team can affect purchasing decisions with well-produced corporate videos. We produce content that mirrors your brand with solid marketing strategies behind them. 

  • Post your videos on LinkedIn

LinkedIn is a powerful platform that lets you network with like-minded business people. The audience on this website means business, and they are more likely to support you or connect with you when you use engaging corporate videos to showcase your products and services.

You can create specialized ads to target your audience precisely with the platform’s retargeting feature. Using this feature wisely lets you target your video marketing efforts on the most qualified prospects and return leads without breaking the bank.


Your corporate videos are powerful marketing content that lets you engage your prospects and nurture your existing clients. They are effective at any stage of your marketing strategy, so it’s best to incorporate them into your efforts. To ensure your message resonates well with your audience, follow the tips listed above and work with a trusted video production agency like us.

Captivate your audience and tell your story through well-produced content with help from our video marketing team. We specialize in video strategies, production, and marketing for businesses and organizations in Atlanta, Georgia and surrounding areas. Contact us for a custom quote!