Social media marketing is undoubtedly a vital strategy in promoting a brand. With more than half of the global population using social media, many opportunities exist to promote a business’s products or services and grow its customer base. However, although social media marketing presents an array of benefits to an organization, gaining success on social media platforms is easier said than done.

Marketing on social media is challenging, especially for fintech companies, in particular. Yes, social media is the perfect tool to help grow your organization. Regardless of that fact, when you have to compare against banking giants, disruptive startups, and many other companies, you may have difficulty moving toward the path to success.

Social media is a critical channel for your fintech company, even though it poses a challenge. There’s no denying that social media is an excellent marketing environment for businesses such as yours—with the right strategies, you can gain exposure and generate profit at a much faster rate than you expect!

If you want to learn about the best social media marketing practices for your fintech company, just read on below:

  • Create User-Friendly Content

Indeed, content is king! However, your content can also scare off your prospective clients. Aside from providing value, your content must be easily consumed by the average joe; no one would be willing to take time out of their day to read a large chunk of information that’s tricky to understand.

It’s all in the user experience—your target audience must be able to comprehend what it is you want to convey. It’s possible to make content that’s easier to consume while still providing value; interesting formats such as infographics, games, and comic strips do a good job of sending important messages while still being easy on the eyes.

  • Use the Power of Videos

Photos and witty captions may do the trick, but they’re not always enough. Consumers are more inclined to react to animated visuals now more than ever. As such, it’s crucial to invest in social media video production if you want to get more than just clicks.

Videos provide an excellent way to communicate with your target audience. With the correct type of video and the best video production company, you can create a video that educates your audience, drives engagement, and piques their interest in your brand.

  • Reach Out to influencers

Recruiting influencers may not sound like the best plan of action for marketing for a fintech company. Well, that’s where you’re wrong! Aside from beauty, technology, fashion, and other industries, influencers can also greatly help fintech companies.

Working with influencers will allow you to leverage their network, create new content formats, and convey important information. The possibilities are endless!


If your business isn’t on social media yet, what have you been doing? Social media marketing is an essential part of online success, but it can be tricky for fintech companies. Although challenging, even your business can gain optimal results from social media marketing, as long as you follow our tips and work with the right marketing agency!

Are you having difficulty marketing your business on social media? Then, our team at Lavender Digital may be able to help you! As one of the best marketing agencies in Atlanta, we can create new customer opportunities through our lead nurture systems and video advertising. Connect with us today to learn more!