Working in the financial industry can be challenging. As far as promoting your products or services go, you must strive harder to put yourself out there because of the complexity of the topics you tackle, which often ends up intimidating your potential customers.

Finance has a long-standing reputation of being too formal to the point that some people consider it dull. After all, it consists of countless records to fill, numbers to calculate, and interest rates to monitor. Adding to that is that there is a long line of competitors that want the same thing as you—to acquire more customers and keep them loyal for the years to come.

While most financial businesses know enough to invest in digital marketing, not all of them know which strategies are truly effective. If you’re looking for a solution, you may want to get into video marketing. Keep reading below to learn tips on producing video content that will bring your financial firm success.

You Could Do Promotional Videos

Producing promotional videos is one way to advertise your company. It offers your target audience a look at what your business can provide them to meet their needs. Another reason to incorporate promo videos is it helps improve brand awareness and attract your customers at the brink of giving in to your Call to Action.

You can guarantee promo videos will work for your business because they can leave a lasting impression on your audience. They help generate online traffic for your website, especially if you position them where many users can see them, such as your landing page or home page.

Another great thing about picking promo videos as your video strategy is it lets you take a considerable amount of data and present it in a way that won’t overwhelm your viewers. Your prospects become more inclined to engage with the videos and share them on social media. 

You Could Publish Demo Videos

When it comes to demo videos, they allow you to feature a specific product or service your business offers. It makes your line of work look less intimidating and more interesting without forcing people to consume too much information.

Most of the time, if a shopper wants to purchase a product or service, they would prefer it if they know how it worked before they’re sure about getting it. Through a demo video, explaining your offers saves people their time and energy and leads them to avail of them right away.

When you guide customers by using demo videos as your online video advertising method of choice, it becomes an excellent way to convince more buyers to inquire about what you’re selling. It can be as simple as producing videos that explain how your financial solutions work, so people don’t feel confused the moment they lay their eyes on your products or services.

You Could Showcase Testimonial Videos

A testimonial video effectively convinces more customers to rely on your company, especially if a video production company is in charge of your content. When you interview loyal customers, you can easily convince consumers to avail of your offers.

After all, there’s a higher chance for individuals to trust word-of-mouth marketing because it proves your authenticity and credibility. They are more likely to believe a business is reliable if other customers can prove it to them. 


It doesn’t matter if you’ve never thought about video marketing to promote your financial enterprise until now. What’s important is it’s never too late to start, and you’re willing to improve your digital marketing practices at that. With the help of a social media video production company, you can consider promo videos, demo videos, or testimonial videos to get more people to care about what you can offer them. 

Are you looking to hire a video marketing company in Atlanta, GA, for your financial company? Lavender Digital offers video marketing solutions that captivate audiences and encourage them to take action, producing the results you want. We specialize in video strategy, production, and marketing. Get in touch with us today to book a consultation!