As a business owner, you must already know the significance of video marketing in today’s online age. Different virtual platforms have made it easier for people to consume content, but that only makes things much more challenging than ever before!

During the dawn of video marketing, back when it was considered a novelty, it was easier to attract and convince customers of your brand, products, and services. However, things aren’t so simple anymore. Everyone makes videos now, both businesses and individuals alike! As such, how exactly do you stand out from everybody else?

Simple: it’s time to level up your video marketing strategy.

Making The Most Out Of Video Marketing

Video sells, but only if you know how to use it to its full potential. Video marketing is simple yet complicated—it’s about just as the name states. Still, to a marketing professional’s eyes, there is so much more to it than showing your videos to people and hoping they watch to a marketing professional’s eyes.

Nobody relies on hope these days; industry leaders depend on concrete plans, well-researched data, and different marketing tools to guarantee excellent results. If you want to market your video, step it up—do it right and do it well!

Upgrading Your Video Marketing Game

Video is power; it can tell your brand’s story, foster brand loyalty, engage customers, and increase sales, all at the same time! However, this doesn’t mean that this will indeed happen for your business. 

Yes, video has power—but are you using it effectively? If you want to reach your business’s goals and yield great results, you have to be strategic, and you have to step it up. Improving your video marketing strategies can be challenging initially, but our guide below can help you convert those pixels into profit.

Include Calls to Action in Your Videos

A Call to Action or CTA is an essential part of your video’s content; this drives your customers to perform an action that aligns with your brand’s goal. No matter how excellent its production value is, if the viewers finish watching your video and end up doing nothing, everything would have gone to waste.

Don’t restrict them to just watching a video on your landing page, but tell them what they should do next! 

Keep in mind that not all CTAs will incite them to act—the perfect call to action should:

  • Align with the video’s goal
  • Be placed at the beginning 
  • Be effective on desktop and mobile devices
  • Be specific, concise, and creative

A well-produced video will catch their attention, but a strong CTA will encourage them to engage further with your brand. 

Promote Your Events With Video Emails

If you have local events coming up, it makes sense to inform your customers through email. However, there’s a great possibility that either they won’t go to your event, or they wouldn’t even open the email in the first place!

Videos are a great way to get your customers interested in your company’s local events. A stunning video brings life to your email and differentiates your email from the many others in their inbox. 

Make Use of Customer Testimonials

One of the best ways to improve your video marketing is to do nothing at all! Leave it to your customers to do all the talking. Customers trust each other, so when they watch other customers’ testimonials instead of seeing a businessman talk business, they will listen—and eventually, they will buy!


Video marketing is great, but do you know how to make the most out of it? If you want to generate sales and grow your customer network through videos, just follow our helpful tips and collaborate with a marketing agency that has a team of skilled professionals ready to take on the challenge and bring your business to number one.

Let Lavender Digital help you successfully market your business through excellent videos! We are an Atlanta video marketing agency that captivates audiences, inspires action, and drives results. Our team develops video marketing strategies that combine human creativity with AI-powered technology. Schedule a complimentary Discovery Session today!