The coronavirus pandemic urged businesses to put safety measures in place and observe social distancing, forcing some of them to shut down or limit their day-to-day operations. On the other hand, many decided to shift to digital platforms to continuously offer their products and services amid the virus outbreak.
Because of the pandemic, lots of events and activities, such as seminars, were canceled or postponed to a later date. Meanwhile, some of them pushed through online, making learning possible and accessible to their followers, subscribers, and potentially, to a much larger audience.
If your brand is planning to live stream a webinar, then you have come to the right place. We compiled some of the best pieces of advice from our video production experts to help your event live stream successful.
1. Invest in a high-quality camera
Although your laptop or computer has a built-in webcam, it has limited features that might not be effective in addressing your needs. Because of this, you may want to consider buying an external camera that automatically adjusts its focus and exposure, giving you a high-definition image and video resolution.
When choosing a camera, consider how you will use it. For instance, you may consider buying a webcam if you are going to use it just for chats, business meetings, and conference calls. Meanwhile, if you are planning to live stream a webinar or host an online event, then it is best to invest in a camera that is specifically designed for live streams. Check your camera options online and select one that has high quality, great features, and is within your budget.
2. Choose a high-grade microphone
Just like the camera, a microphone is essential when live streaming a webinar. Therefore, it is best to invest in an external microphone that produces good audio quality. This is sure to help your voice sound even clearer and more understandable and make your webinar more informative and engaging.
3. Use the right platform
With all the wide variety of streaming platforms and recording apps available, it is easy to get confused about which platform would best suit your needs. You should choose one that is easily accessible by your audience.
Consider social media video production as a form of communication. For instance, if your brand primarily uses Facebook to communicate with your followers and clients, then it is advisable to just stream your webinar on that platform.
4. Choose a presentable backdrop
The location of where you are filming your webinar plays a major role in the image of your brand.
Since live streaming from your home, room, or office makes your environment visible on camera, make sure to keep your background as professional as possible. Therefore, when you are setting up your computer, camera, and microphone for the webinar, look for the most organized and presentable part of your home or office and use it as your backdrop.
Hosting events and conducting seminars, meetings, and conferences are more challenging now in the time of the pandemic. While it can be difficult, with the power of technology and the right tools, it is possible.
When live streaming a webinar, make sure to invest in high-quality equipment, use the platform that perfectly meets your needs, and select a backdrop that is visually acceptable and presentable. By doing all of these, you can promote your brand effectively and make your business thrive and prosper amid the crisis.
Need help with event live stream? We’re are a reputable video marketing agency in Atlanta that offers video strategy, production, and marketing. Request a quote from us today!