Modern businesses know the impact of integrating video content on their website. It’s a visually compelling strategy that can engage even the laziest buyers, especially since it can relay your message in a manner that is more interesting to your viewers in many ways.

Incorporating video in your social media channels can drive even more engagement, especially since it’s a platform where you can attract the most traffic to your website. Video posts on social media, for instance, can generate up to a whopping 1,200 percent more share than regular posts with text or images.

With that in below, the list below explores how using video can boost your social media strategy:

Benefit #1: Increased Online Engagement

Social media is the name of the game when it comes to tapping your target audience and building loyalty. By posting video campaigns, you can leverage this advantage even further since consumers watch 65 percent more of video compared to text-based content.

Not to mention, it can pack more compelling information compared to images. Fifty-nine percent of executives also prefer to watch videos since it is easier to digest, making it effortless to share with their friends.

Benefit #2: Increased Lead Generation

A video is a powerful tool that can evoke emotions from your viewers, which can leave more impact on their purchasing decisions more than other digital campaigns. In that sense, video content can boost your consumer’s purchase intent by up to a whopping 97 percent, which means that it can generate more prospects that have higher chances of following a call-to-action.

Benefit #3: Increased Brand Awareness

Social media is a key factor in building your brand awareness, seeing as different portals like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and more have active users that your company can tap into.

Seeing its potential to be seen by more people, posting clear, relevant, and entertaining campaigns like video content can boost your brand association by 139 percent. One follower alone who shares your video can expose your brand to thousands of more viewers, which means it can help expand your reach exponentially.

Benefit #4: Improved SEO

The heart of SEO is all about providing relevant information to users. That means Google cares about the strategies you implement to drive traffic to your website, which is why providing quality content is critical above all else.

With that in mind, Google will not only look at the text on your pages but also consider the videos you post. Mixing your social media strategy with quality texts, images, and videos can improve the helpfulness of your content, which significantly boosts your SEO efforts.

The Bottom Line

One of the primary goals of establishing a prominent online presence in social media is to engage with your target audience. It’s an extension of your branding, which is why improving your content through videos can be an excellent traffic-generating machine.

From improving your SEO to providing engaging content to your followers, posting a video in social media proves to be an effective distribution channel for your marketing efforts.

If you are looking for a reputable video marketing agency in Atlanta, we are your best option! We’ll help you enhance your video strategy to ensure that your marketing efforts are as engaging and profitable for your business.