When it comes to marketing strategies, you will want yours to be powerful so that it can resonate with your target audience quickly. An effective way to make this happen is to incorporate videos in your marketing strategies. Keep in mind that video materials are highly-effective tools to capture your audience’s attention. However, which type of video should you use for your brand? 

As you should know, there are different types of videos you can use, and it’s understandable to feel overwhelmed at first due to the number. In this article, we will discuss four types of videos that you can use for your marketing strategy: 

1. Client And Partner Interviews 

Create videos of interviews with your clients or partners because this type of video is a win-win for both you and your client. For your clients’ side, they can use this video to build awareness and market their name. As for your brand, you will be able to build awareness and market your brand better as well.

Keep in mind that many businesses use this type of video content for their pursuits. When you create videos of client and partner interviews, you build a more trustworthy platform, which will highly benefit your business because it shows your brand’s credibility.

2. Team Member Videos

You may have seen this type of video content in various TV commercials and even websites. Undoubtedly, this is a popular video content, and the goal with this is to put a personal touch on your brand image. As a business owner, you know the importance of connecting with your audience on a personal level. By creating team member videos, it allows you to create a more personal connection with your audience.

Moreover, team member videos are an excellent way to build trust and nurture relationships with existing clients. You can also use this type of video content to introduce your brand to new customers so that they will know more about you. 

When making team member videos, make sure it’s genuine. The video must represent your team member and your company’s personality clearly. Similarly, you can also add humor into it to make it more interesting and fun. 

3. Event-Based Videos

Business owners attend plenty of conferences and other industry events every year. These in-person events are an excellent chance for you to capture it in a video to show your target audience that you usually participate in events that will grow your business. Likewise, it shows that you are dedicated to investing in your staff for their improvement. It also carries an air of professionalism that will show your brand as an industry expert!

4. Product Demos

Do you have a product or a service that may be challenging to explain to your target audience? Perhaps, this is also difficult to visualize. An effective way to market a product or service is to create a product demo video. Product demos will make it easier for your brand to tell your customers what your product or service is all about. It’s also an excellent way to demonstrate something new to your existing clients. 

Another benefit of product demo videos is that it’s a huge timesaver. You don’t have to spend hours, days, or even weeks to create hardcopies about the product or service. You can easily do this through a short video explaining everything quickly and clearly to your audience. Moreover, your customers will appreciate the convenience of the video content!


At this point, you now know four effective video types that can improve your marketing strategies. Creating impactful videos is understandably difficult, especially if you have no skill or experience in doing so. If this is your case, you can always hire a professional video production agency to do it for you. 

Lavender Digital is a top-rated video production agency in Atlanta, GA. If you want to work with a group of professionals who captivates audiences, inspires action, and drives results, be sure to schedule a complimentary discovery session with us today!