Traditional forms of marketing have become less effective as time has gone by. Due to the advent of digital spaces and various marketing platforms, people have found traditional marketing methods dull and irrelevant. However, as people sought more ways to sell products and services, they have figured out how to maximize the capabilities of video content to push for sales. But how does video marketing become vital for new businesses?

1. Greater Success

Although videos aren’t a new media format, they have become more popular over the years. As internet speeds became faster, more companies used videos on their websites, social media, or on any digital platform. Capturing a user’s attention within a few seconds is difficult. But videos are built exactly for that.

Therefore, videos served as new ways to interact with customers, target audiences, and potential supporters. Through short skits online, people can identify with a brand and learn more about it efficiently.

2. Better Conversions

Videos play an important role in every customer’s decision-making process. About 55 percent of consumers watch videos before making a purchase of the project they have their eyes on. Through videos, customers can see how products work, and there is a higher chance that they will buy them.

Videos are also beneficial for websites as they keep users on the page for a longer period of time—also encourages them to look around too. Videos are also more ideal for consumers who prefer to watch trials or demos rather than read product descriptions.

3. Lead Generation

Videos are excellent in attracting new customers. As they are available to watch online, everyone gets to watch them, making it possible for potential customers to research about the company and the products and services they offer.

Nowadays, most digital platforms are equipped with options to target specific customers too. If you have a specific target audience in mind, then it is quicker to target the ideal people who benefit most from the ads.

4. Building a Reputation

Marketing is an idea built on relationships—if companies and their customers are connected to each other, it’s easier to sell something, benefitting both parties. Building a reputation is a good way to make good connections with current and potential customers—and videos can help.

Video content makes people think, engage better, and evoke various emotions by seeing moving pictures than still images. Through videos, stories are told and reimagined to connect people and better understand the message companies are trying to push.

5. SEO

Since companies are likely to invest in their website, video content greatly helps in maintaining good SEO standing on search engines. Search Engine Optimization is the process of quantifying which websites fit best to answer search queries. 

Through the help of videos, any search engine will quantify the site as a good source of information, pushing it to the top of the charts. In effect, a company’s website may end up as a top search result and may generate a lot of visits from users.


Digital platforms such as YouTube, Tiktok, Facebook, and Instagram have served their purpose in making video marketing the next big thing in business. These digital platforms have hosted video-based content, making customers see every company’s video online.

Lavender Digital is a full-service digital company in Atlanta that aims to help organizations grow through hand-crafted video marketing and lead nurture strategies. Through our dedicated team of creators, we can create targeted advertising content that attracts people’s attention. Visit our website and get a complimentary consultation today.