In recent years, the world has witnessed various viral videos come and go. Moreover, these audio-visual materials have propelled several personalities and brands to instant fame. 

On top of that, it’s worth mentioning that online videos are expected to continue flourishing in the coming years. This is demonstrated by many statistics and findings, like the following:

  • Every year, mobile video consumption rises by 100%. (Insivia)
  • Online videos are predicted to make up more than 82% of all consumer internet traffic by 2022. This is 15 times higher than the figure in 2017. (Cisco)
  • Facebook is predicted to be all video and no text by 2021. (Quartz

However, this isn’t to say that you should launch your video marketing strategy for the sole purpose of going viral. What you must do is make sure that it catapults your online presence forward. Ultimately, it must help you achieve your company goals and grow your business. 

On that note, allow us to help you succeed with your online video advertising by sharing with you these three practical tips: 

1. Focus on the Story, Not the Sale 

While it is true that your end goal is to attract customers and convince them to make a purchase, this shouldn’t be the focus of your videos. To create audio-visual content that viewers will love, you have to center on the story. You must concentrate on the value you want to offer to your customers. 

Here are some actionable tips you can follow to do this: 

  • Think of your target market’s needs and wants and appeal to them. 
  • Don’t forget to add a strategic call to action or CTA at the end of the video. However, see to it that the CTA is relevant—it must fit the story you are trying to tell. 

2. Go Straight to the Point 

There’s nothing wrong with taking your time in laying the foundations of your story. With that said, you must remember that viewers have become increasingly impatient over time. If you want people to watch your view from start to finish, you must get right to the grit of the tale right away. You also have to clearly show what they can expect to watch within the first 10 seconds. 

Thousands of other multimedia content are competing against you for your audience’s attention. If you fail to pique their curiosity during the first few seconds, they’ll likely exit our video and head on to the next. 

3. Don’t Be Afraid to Add Some Humor

In the corporate world, things are often expected to be done professionally. The same goes for video marketing. Business owners usually think that the videos that they create and publish must be formal, prim, and even decorous. 

Considering this, not a lot of people dare to cross the line and add some humor to their materials. 

However, if you want your videos to stand out, you will need to explore new things now and then. There’s no harm in incorporating humor into your videos, especially if it will help you send your message across. Who knows, this may even help you to stand out, grow your audience, and take your online video advertising to the next level! 


Videos are immensely effective formats when it comes to marketing your business and advertising your products. However, if you want to get the most out of them, you must craft and publish them strategically. Beginning with the three tips listed above will certainly help. 

As long as you focus on telling your story, go straight to the point, and experiment with your themes, you’ll surely produce videos that cut through the online clutter. 

Need help with video marketing in Atlanta, GA? We’re the ones to call! Lavender Digital is a video marketing agency specializing in videos that captivate the audience, inspire actions, and drive results. Let us help you get your message out there—schedule a complimentary discovery session today!