Working in the real estate industry prepares you for endless opportunities to meet people, establish connections, and build relationships. It’s also a way of getting you to develop creative ideas to help you promote properties better and eventually make a sale.

From establishing the use of quality photos to pitching informative deals, now all you need is a real estate video marketing to increase your selling point and make more revenue. Proper utilization of a video can highlight a real estate’s best features, which can, in turn, attract more clients.

If you still aren’t convinced that video marketing can become a good investment for real estate, keep on reading below.

Video Marketing Attracts Greater Revenue

If you use video to promote your property listings, you have faster chances of generating revenue. It’s more productive to rely on moving media that offer a 360 virtual tour of the whole property instead of the usual slideshow of photos with descriptions.

Clients who aren’t available for viewing yet remain interested in a property can check out the place online. Through your video, they will be more inclined to make a way to visit the estate in person and finally make a decision to move in.

Video Marketing Stands Out in Social Media

Using video marketing to your advantage is one way to stay ahead of your competition. Most of your potential clients can be found browsing through social media—and by posting your campaign on these platforms, you can share your message effectively and reach even more people.

Not only will you haul in more views, but you open up the opportunity for it to be shared through your followers’ profiles, thus spreading it even further. A steady online following improves your credibility and influences better referrals as well. After all, social media is one of the easiest methods of gaining customer awareness!

Video Marketing Improves Your Brand

Most people will prefer acquiring information by watching a short video rather than reading a lengthy article. By relying on professional real estate video production to produce a marketing campaign for you, you can easily get people to watch your promotional video.

Once you show them your properties through well-captured shots and breathtaking aerial footages of the neighborhood, you don’t have to make an effort to reach out to your customers one by one. Just by seeing your video, people will want to contact you and request a viewing.

Video Marketing Offers Better Search Engine Optimization (SEO)

As an entrepreneur, you must do whatever it takes to make a sale. One way of reaching more people is by relying on SEO and improving your ranking on search engines. You have better chances of appearing higher on search engine results with the help of video marketing.

A majority of clients nowadays search for real estate listings online to save them time and energy. As such, they now narrow down their searches to those that interest them, making an effort only when they deem it worth their time. Instead of scrolling through endless photos, throwing in a property tour video can catch their attention—pushing them to choose your featured homes over other listings. 


Video marketing remains one of the most effective promotional methods because it involves telling a unique story that allows users to relate to it or bring out genuine emotions. If you want to achieve faster results and better return of investments, trusting a professional video marketing agency might be your best move yet. 

Are you looking for real estate video marketing solutions in Atlanta, GA? Lavender Digital is a video marketing agency that focuses on producing excellent content that serves as inspiration for our clients. Get in touch with us today to find out more about our services!