Digital marketing is all about using different strategies to market a brand in the digital space. There are many tried and tested digital marketing methods, but email marketing is one of the more prominent ones.

However, email marketing is not without its faults, as effective as it may be. For one, it is a time-consuming process that demands a lot of work, and it’s also not a one-and-done process, meaning you have to change up your strategy if it doesn’t work.

This article lists the possible reasons why a company’s email marketing strategy doesn’t work. Read on below to get started.

#1 – Lousy Email Design

It’s a hard fact that most people these days spend more time texting and surfing the web than they do reading an actual email. As such, if you want to capture the attention of your fellow millennials, the first thing you have to do is to make sure that your email design is on point.

While there are several things you can do to improve the design of your email, you have to start with the basics: make sure that the design complements your brand and make sure that it loads easily on all devices.

#2 – Not Segmenting the Emails

One of the most effective email marketing strategies is the Segmented Email Marketing strategy. However, if you want to make Segmented Email Marketing a success, you have to make sure that you break your database into segments. This means setting your email list and database into groups based on their buying tendencies, interests, etc. This way, you will send out personalized emails that better cater to your customers’ needs.

#3 – Little to No Personalization

Personalizing your emails is a must if you want your email marketing strategy to bring you the results that you are hoping for. While it may seem challenging to do, it’s actually relatively easy. The first thing you have to do is collect data on the people interacting with your emails. This way, you will know what to include in your emails and will be able to tailor it to better suit the needs of your customers.

#4 – The Subject Line Isn’t Optimized

The subject line is one of the most critical parts of an email, and it should be optimized to the best of your ability. One way to optimize your subject line is to use the words in the title of the email. You need to use the words that your subscribers have provided you with in the past. Using these words in your subject line may lead to higher open rates for your emails.

#5 – Not Considering Analytics

If you want to have an effective email marketing strategy, you should also keep analytics in mind. You have to keep track of your analytics to know which emails are landing in your customers’ inboxes. This way, you can focus on the ones working to improve them.

#6 – The Mailing List Is Insufficient

Your mailing list is one of the essential things for email marketing. However, it doesn’t matter how motivating your email content is; if your mailing list isn’t enough to reach out to your target audience, then your email marketing strategy won’t work.

#7 – The Mailing List Is Bought

It’s a hard fact that email addresses that are sold are usually scraped from the web, and as such, they are generally not as effective as they ought to be. The email addresses you buy are usually subject to blacklists, and they most likely don’t contain any active addresses. Thus, a purchased mailing list has a low reach and will most likely not help if you are trying to reach out to a particular segment on your mailing list.


As you can see, many things can go wrong with an email marketing strategy. However, as long as you keep these things in mind, you should avoid the common pitfalls in email marketing and be better off than most marketers.

Lavender Digital provides top-quality services for digital marketing in Atlanta. We understand the needs of every business, so our solutions are customized to ensure that business goals are met. Contact us today and let us revitalize your marketing strategy!