Video is one of the most powerful tools in your marketing arsenal. It allows you to communicate with your audience on a more personal level, and it can help you build trust, authority, and influence. But not all video platforms are created equal.

In this post, we’ll provide the details of all the platforms out there and help you decide which one is right for your next video campaign.

What Are the Social Platforms Best for Videos?

There are several types of social platforms available, each with its own unique features. Some platforms have more of a focus on video content, while others offer native features that make it easier to share and create videos without having to leave the platform. 

Deciding Which Platform to Use

When it comes down to choosing a platform, you have many options. It’s important to narrow your choices and decide which platforms are right for your brand.

  • Facebook is the most widely used social media platform.This makes it a great place to reach your target audience and build brand awareness. It’s also expensive in terms of advertising costs.
  • Instagram is a visual platform, so you’ll want to use many images and videos that people can relate to. An excellent way to get your first few followers on Instagram is by using influencer marketing—reach out to those who have large followings in your niche and ask them if they’d be willing to share one of your products with their fans!
  • LinkedIn is mostly used by business professionals, so they’re looking for detailed information about your products. If you have a B2B audience, consider creating long-form content like blog posts or eBooks that can be shared on the platform.
  • Twitter is a great place to build relationships with your customers. If you have a customer service-focused business, consider creating a Twitter handle for your brand and answering questions from followers.
  • TikTok allows users to create short, personalized videos. There are various popular genres of TikTok, from comedy sketches and memes to beauty tutorials and fashion showdowns. It is especially popular among teens and young adults—which makes it an ideal platform for promoting entertainment-focused products or services.
  • Snapchat allows users to send and receive videos, photos, and messages. The app is popular with younger audiences who use it for entertainment purposes, such as following the latest trends in fashion or music.
  • Pinterest allows users to create, share, and save ideas on their boards. The app is popular among women who use it for purposes such as following the latest fashion trends.
  • Youtube allows users to watch and share videos. The app is popular among digital influencers who use it to promote their own content as well as brands that want to advertise on their channels.


So which platform should you choose? The answer to that question depends on a few different factors, but we’ve outlined all the information you need to make things easier for you. We hope that this guide helps you decide on the right platform or platforms to choose for your next video marketing campaign.

Need more assistance in video marketing? Lavender Digital is a creative digital agency that specializes in video marketing in Atlanta. Contact us today and let us discuss your project!