A successful video marketing strategy has many moving parts. But before you start thinking about cameras, scripts, and storyboards, you must first ask yourself some fundamental questions. 

Do you know who your spot audience is? What type of content are they interested in? What kind of videos have they been responding to lately? If you can’t answer these questions, you’re not ready to start social media video production.

In this blog post, we’ll show you how to prepare and plan your video marketing strategy so that you can produce videos that your target audience will want to watch. Let’s get started!

Define Your Goals

The first step in any social media video production is to define your objectives. What do you want to work out with your videos? Are you trying to increase brand awareness? Drive traffic to your website? Or generate leads for your sales team? 

Once you identify your goals, you can create videos designed to achieve those specific objectives.

Break Out the Process

Once you understand your target audience, it’s time to start planning your video content. What kind of videos do you want to create? How often will you release new videos? What format will the videos take? 

You can create many diverse types of videos, so you must know what videos will perform best for your business before you launch.

It’s essential to implement it efficiently. Many businesses mistake releasing a bunch of videos all at once and then forgetting about them. 

If you prefer your video marketing strategy to be successful, you must be consistent with your releases and promote your videos regularly. Only by periodically promoting your videos will you be able to reach a larger audience and achieve the results you’re looking for.

Prioritize Sounds Effects

When creating a video marketing strategy, the sound is often an afterthought. However, the proper sound effects can make a massive difference in the overall impact of your video. They can set the mood, add realism, and create a sense of anticipation or excitement. 

At the same time, poor sound quality can be distracting and off-putting. When choosing sound effects, it is essential to strike a balance between those that are too subtle and those that are too over-the-top. The best sound effects enhance the visuals without drawing attention to themselves. 

With a bit of a system, you can use sound to create a more immersive and engaging experience for your viewers.

Choose the Right Platform

Once you know what kind of videos you want to create, it’s time to choose the right platform for sharing them. There are several different video sharing platforms, each with its strengths and weaknesses. That’s why, take some time to evaluate the options and choose the one that makes the most sense for your business.

  • Youtube: suitable for building a following and growing an audience through medium- to long-form content.
  • Instagram: good for short-form content and behind-the-scenes footage
  • Facebook: good for longer-form content and driving traffic back to your website
  • TikTok: suitable for short, creative content
  • LinkedIn: good for B2B companies and thought leaders

Decide on a Video Production Schedule 

Now that you know what social media video production you want to create and where to share them, it’s time to decide on a production schedule. How often do you wish to release new videos? What day and time will they go live? Answering these questions will make your video marketing strategy realistic and achievable.


Social media video production can be a great way to achieve various business objectives—but only if it’s done right. By preparing and planning your video marketing strategy upfront, you can avoid costly mistakes and produce videos that will resonate with your point audience.

Contact Lavender Digital today if you are looking for an Atlanta video marketing agency that can help you create captivating and inspiring videos that drive results. We would be delighted to discuss your social media video production and see how we can help you achieve your marketing goals.