Video has become a prominent tool for businesses to connect with their audience. It’s an effective way to convey your brand’s message, showcase your products, and provide valuable information. 

However, for small businesses, creating video content may seem daunting, especially when you don’t know where to start. Let us take a look at the essential videos that every small business should make and how to create them:

Introduction Video

An introduction video is a great way to introduce your business to potential customers. It should be short and sweet, no longer than 60 seconds, and include the following elements:

  • Who you are
  • What your business does
  • What makes your business unique

The goal of an introduction video is to leave a lasting impression on your audience and make them want to learn more about your business.

Product/Service Demo Video

A product or service demo video is an excellent way to showcase what your business offers. It’s an opportunity to highlight the features and benefits of your products or services and how they can solve your customers’ problems. Here are some tips for creating a compelling product/service demo video:

  • Keep it concise and engaging
  • Use visuals to help explain your product/service
  • Address common pain points that your customers may have
  • Show how your product/service can make their lives easier

Testimonial Video

Testimonial videos are powerful because they provide social proof that your products or services are worth investing in. When potential customers see positive feedback from others, they’re more likely to trust your business and make a purchase. Here are some tips for creating a great testimonial video:

  • Choose customers who are passionate about your business
  • Ask open-ended questions that allow them to tell their story
  • Edit the video to highlight the most impactful testimonials
  • Include a call to action at the end to encourage viewers to take action

Behind-the-Scenes Video

A behind-the-scenes video is a great way to humanize your business and show your audience what goes on behind closed doors. It’s an opportunity to showcase your team, your workspace, and your business culture. Here are some tips for creating a behind-the-scenes video:

  • Show the day-to-day operations of your business
  • Feature your team and their personalities
  • Highlight any unique processes or tools that your business uses
  • Keep it fun and engaging

Educational Video

An educational video is an excellent way to provide value to your audience. It’s an opportunity to share your expertise and help your customers solve their problems. Here are some tips for creating an educational video:

  • Choose a topic that your audience is interested in
  • Keep it concise and to the point
  • Use visuals to help explain complex concepts
  • Include a call to action at the end to encourage viewers to learn more

Social Media Video

Social media videos are short, engaging videos that are designed to capture your audience’s attention on social media platforms. They’re an excellent way to promote your business and increase brand awareness. Here are some tips for creating a social media video:

  • Keep it short and sweet–no longer than 15 seconds
  • Use attention-grabbing visuals and music
  • Include a call to action at the end to encourage viewers to take action
  • Optimize your video for each social media platform


Creating video content for your small business doesn’t have to be intimidating. By following these tips and creating these essential videos, you’ll be able to connect with your audience and grow your business. Remember to keep your videos engaging, informative, and true to your brand’s personality. With the right approach, video content can be a powerful tool for your small business.

Do you need video marketing in Georgia? Trust Lavender Digital. We are a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Connect with us!