The banking sector is one of the most competitive industries out there. In order to stand out from the crowd, you need to be using every marketing tool at your disposal – and that includes video.

There’s no doubt that video marketing is on the rise. In fact, a recent study showed that 74% of all internet traffic will be video by the end of 2017. And with good reason – video is an incredibly effective way to communicate with your audience. 

Video marketing is a powerful way to connect with your target audience, build trust and credibility, and boost conversions. But where do you start?

In this blog post, we’ll share six tips on how to get started with video marketing for banks.

1. Use Video to Tell Your Story

Your bank’s story is unique, so use video to tell it! Share who you are, what you stand for, and what makes you different from other banks.

This is a great way to connect with your target audience and build trust and credibility. When people know who you are and what you stand for, they’re more likely to do business with you.

2. Use Video to Educate Your Audience 

The banking industry can be complex and confusing. Use video to educate your target audience on topics like financial planning, investing, and credit scores.

Not only will this help you build trust and credibility, but it will also position you as a thought leader in your industry.

3. Use Video to Answer Your Customers’ Questions 

Your customers have questions, and video is a great way to answer them. Use video to address common questions about banking, such as “How do I open a savings account?” or “What is a credit score?”. Not only will this help your customers, but it will also show that you’re invested in their success.

4. Use Video to Drive Conversions 

Once you’ve built trust and credibility with your target audience, it’s time to start driving conversions. Use video to promote your products and services, and make it easy for viewers to take action.

Include a call-to-action (CTA) at the end of your videos, and make sure your website is optimized for conversions. If you need help with this, our team at Wistia can help.

5. Use Video to Stay Top-of-Mind

It’s not enough to just create videos – you need to make sure people are actually watching them. Use video SEO to optimize your videos for search, and promote your videos on your website and social media channels.

You can also use email marketing to drive traffic to your videos. Include a thumbnail image and a CTA in your email newsletters, and make it easy for people to watch your videos.

6. Use Video to Connect with Your Community

Your bank is a part of the community, and video is a great way to connect with it. Use video to share your bank’s involvement in the community and highlight the ways that you give back. This is a great way to build relationships and strengthen your brand.


There are a few key things to keep in mind when getting started with video marketing for banks. You should use video to tell your story, educate your audience, answer your customers’ questions, drive conversions, and stay top-of-mind. And finally, you can use video to connect with your community. 

By following these tips, you’ll be well on your way to successful video marketing for banks.

Looking for the best video marketing agency to help you get started with video marketing for your bank? Look no further than Lavender Digital. We specialize in helping banks create compelling video content that tells their story in an engaging and effective way. If you’re ready to take your bank’s marketing to the next level, contact us today to learn more about our video marketing services!