Now is the time to use videos on your social media as part of your marketing strategy. Why? It’s obvious how videos have changed the digital landscape. Undoubtedly, videos can drive sales and increase your ROI. So, are you struggling to get your social media video marketing kick off? Here are some of the types of videos you can use: 

About Us

An About Us video is an opportunity to show your audience who you are. It’s a great way to show them your culture, values, goals, and motivation. You can also use it as a way to show off your unique side to make you stand out from your competitors. 


Promotional videos are straightforward—all you need to do is promote what you have to offer. Use promotional videos to let your customers know about a sale, a special offer, and other promos you may have. Make sure all the necessary information is there!

Product Demo

A product demo video is an explainer video that doesn’t drive conversions. Its main goal is to inform your audience to enhance their experience. Through this type of video, you can demonstrate how people can use your product. You can also use it to offer tips and tricks. 

How-To Videos

How-to videos are similar to product demos, but they’re not the same. With how-to videos, it won’t mention the brand, product, or service. This is because its main purpose is to build awareness and market authority. 


Make your audience feel included in what’s going on with your company through event videos uploaded to your social platforms. Sharing event recaps and summaries are great ways to make your clients included. You can also take advantage of live videos to showcase the entire event in real-time. 

Customer Reviews/Testimonials

Video testimonials are effective. Use them when you want to expand your audience, as this will boost word of mouth. In turn, it will drive more traffic and sales to your brand. 

So, what are the platforms you should tap into? 

  • Instagram: The platform is known for its visual nature. In this case, if you want to stand out, you need to create original and creative video content. Also, keep in mind that the platform isn’t the most ideal for all types of videos. 
  • Snapchat: If you’re targeting millennials and Gen Z, then Snapchat is one of the best platforms you can use. You can use Snapchat video for business and adjust your strategy accordingly. 
  • YouTube: The video-sharing platform has a huge impact on online marketing and it’s suitable for most businesses. You can use all types of videos here that can help you build brand awareness, showcase customer reviews, feature your products, and a lot more. 
  • Facebook: The platform has the most diverse audience, which is why it’s one of the best social platforms you can upload your videos to and market them. 


Now, you’re ready to kickstart your social media video marketing. Social platforms are brimming with so many opportunities you don’t want to miss. Take that step now!

Start video marketing on social media today! Lavender Digital is a popular Atlanta video marketing agency focused on video messaging, creative storytelling, and connection-driven strategies. Get a quote today!