How Videos Can Improve Credit Unions’ Marketing Strategies

As the world continues to adapt to the new normal brought on by the COVID-19 pandemic, businesses are looking for ways to adjust their marketing strategies to this new landscape. And while this has presented some challenges, it has also opened up new opportunities, particularly in video marketing.

Video has always been a powerful marketing tool, but in recent months it has become even more vital as a way to connect with customers and members who may be isolated at home. And as we head into 2023, credit unions should be aware of a few key video marketing trends to ensure their marketing strategy is on point.

Current Video Trends to Incorporate

One of the biggest trends we’re seeing is the rise of short-form video content. In a world where attention spans are shorter than ever, it’s essential to create content that is concise and to the point. That doesn’t mean that your videos have to be boring, however. In fact, some of the most successful short-form videos are actually quite creative and engaging.

Another trend we’re seeing is the use of video for customer testimonials and reviews. In the past, these might have been done in text form, but now video is the preferred medium. Doing so allows customers and members to really see and hear the enthusiasm and satisfaction in the person’s voice, which can be very persuasive.

Finally, we’re also seeing a trend toward using video for educational purposes. It could be anything from tutorials on using your credit union’s online banking system to informational videos on financial topics such as budgeting or investing. These types of videos can not only help your members better understand your products and services but can also build trust and credibility.

If your credit union is looking to adapt its marketing strategy for the post-COVID world, incorporating these video marketing trends is a great place to start. By creating engaging and informative content, you can reach your members where they are and keep them engaged with your brand.

How Credit Unions Can Use Short-Form Videos

Short-form videos are a great way to engage members and promote products and services. They are easy to consume and can be used to promote various messages. Here are some tips for using short-form videos to market your credit union:

1. Use Short-Form Videos to Tell Your Credit Union’s Story

Your credit union’s story is unique and worth telling. Use short-form videos to share your credit union’s history, mission, and values. That is a great way to connect with members and promote your credit union’s brand.

2. Use Short-Form Videos to Promote Products and Services

Short-form videos are a great way to promote your credit union’s products and services. Use them to highlight the features and benefits of your products and services. It is a great way to increase awareness and encourage members to use your products and services.

3. Use Short-Form Videos to Educate Members

You likely want to educate your members on a variety of topics. You may have a lot of great content, but sometimes it can be challenging to get people to sit down and watch a long video. That is where short-form videos can be beneficial.

4. Use Video to Provide Value

Your members want to know that you can help them reach their financial goals. Use video to provide valuable information and resources that will help them succeed.

5. Use Video to Stay Connected

Your members want to know you are accessible and always available to help. Use video to stay connected with your members and to provide them with the support they need.

Conclusion

Using short-form videos for credit union marketing is a trend that is here to stay. These videos are engaging, easy to consume, and can be used to reach a broad audience. Credit unions that use this type of video marketing will be able to connect with their members and potential members in a new and exciting way.

If you need professional help in your video marketing, Lavender Digital is here to help. We are a video marketing agency in Atlanta that creates videos that capture audiences’ attention, inspire them to take action, and achieve the results our clients are looking for. We work with our clients to identify, understand, and solve the trickiest marketing problems for your brand using video-forward creative strategies. Let’s work together!