Social media platforms are primarily used to connect with friends. However, over the last few years, they’ve quickly turned into a profitable way for businesses to communicate with their target audience, convert them into loyal fans, and drive more sales. Now that these platforms are no longer for uploading content, companies have leveraged them into powerful tools that help them attract prospects and expand their visibility.

The goal of having a business social media account is to turn social media followers into returning customers, which you can do with the right mix of content. Video is the most effective medium today, so it’s essential to refine your video strategy to produce stunning videos that generate leads, increase traffic, engage your audience, and improve your company’s bottom line. Here are some of the social media videos that convert followers into loyal customers:

1. ‘About Us’ Videos

Most people believe that a brand is just a name and a logo, but it’s much more than that. It’s the visual elements associated with your business, your tone, messaging, and the emotions your audience feels when engaging with your content. If you want people to resonate more with your brand, you’ll need to provide them with something more valuable.

A great way of doing this is to produce ‘about us’ videos, which allow you to tell your company’s unique story. You can use this opportunity to set yourself apart from the competition, especially if they offer the same products or services. Tell your customers why they should buy from you by talking about your values and mission and vision statement, striking a chord with them, and earning their trust. At this stage, you’ll start establishing your brand into their lives, eventually seeing your offerings as something they can’t live without. 

2. Product Overviews

While your product listings contain all the relevant details, your customers will need more than that to be convinced enough to purchase. A product overview video showcases the item from various angles as you discuss its features, purpose, and pricing, offering a more in-depth look almost comparable to inspecting it in person. You can also talk about where you distribute your product so that clients know where to purchase it.

There are many product overview videos you can make. Informational videos are where you share all there is to know about your product while establishing yourself as an authority. Tutorials or how-to videos are also helpful because people want to use your products correctly. They can justify spending their money on the product when they see a clear, verifiable way to make the most out of it.

3. Product Close-ups

Rich, descriptive write-ups about a product will never offer the satisfaction your customers get from seeing the product in person. That’s why you’ll want to produce product close-up videos, as they can feel more confident about what they’re spending on when they see all the details of your product. They’ll also be more inclined to trust you when you’re transparent about showcasing your product in just about every angle. 

4. Behind the Scenes

People are always curious about what goes on behind the scenes, and your customers are no different. Quench their thirst to know more by producing behind-the-scenes videos of what happens in your day-to-day operations and the processes that go into manufacturing or distributing your product. While you don’t need to reveal trade secrets or get into the details of making your products, your audience would appreciate the closer look, as they’ll perceive you as open and inviting about your process.


Videos are an attractive, digestible way to communicate important information to your customers. By producing these kinds of videos, you’ll have an easier time connecting with your audience and earning their trust.

Lavender Digital is an Atlanta video marketing agency that captivates audiences, inspires action, and drives results through video. Our video strategy, production, and marketing services can help you drive more traffic and increase sales. Contact us today to schedule a complimentary discovery session!