The landscape of digital marketing is ever-changing. Today, video marketing has been the key to success for many organizations in a variety of industries, assisting them in raising visibility, increasing brand engagement, and enhancing ROI opportunities.

In 2021, 86 percent of businesses across all industries have leveraged video for their online marketing strategies. Time and time again, video marketing has increased organic traffic, generated high-quality leads, and boosted sales conversions. So if your financial service business hasn’t yet gotten on this bandwagon, now is the time to do so!

In this article, we will be going through some tips for an effective video marketing campaign for your brand.

Set SMART Goals

Before diving into social media video production, you must identify your objectives—SMART (Specific, Measurable, Attainable, Relevant, and Time-Bound) goals. These goals may refer to an increase in organic traffic for your website, a bump in sales conversions, or even just to reach a particular milestone in social followers and engagement.

Your marketing goals must center on your long-term company objectives. Your business will flounder if you don’t have a good marketing strategy in place that includes several measurable goals. Aside from your goals, you must lay out the succeeding steps you must take for your marketing plan to be successful.

Bring Value to Your Audience

Making videos allows you to educate and bring valuable information to your audience. You can look for a marketing agency to help you create content that educates your audience about something new, whether it’s about your company or the financial world in general. 

Your brand can become a trusted advisor if you consistently create high-quality videos that condense complicated finance topics that are important to people, such as saving for retirement, buying your first home, or breaking down the many opportunities for investment available today.

Prioritize Competence and Trustworthiness

Given the nature of the financial industry, one of the most important messages your business should convey is that you are knowledgeable and trustworthy. Videos can be engaging and creative, but you must never lose sight of the reality that clients are evaluating your professionalism.


Videos of case studies are a great place to start because they show real people finding success with the services you offer. These customer-centric videos demonstrate authenticity, strengthen your brand, and build an emotional connection. These videos are also excellent for sharing on social media.

Leverage User-Generated Content

User-generated content (UGC) can help encourage authentic, engaging interactions with your customers and within the community you’ve created. Video testimonials from your customers will go a long way in demonstrating your brand’s integrity and engaging potential leads. 

One of the best ways to encourage UGC is by prompting your social followers to create a video, use a specific hashtag, and offer to share their content on your profile. You can incentivize them further by making it a contest or offering giveaways to the best videos!

Create Personalized Videos

You can also win potential customers over with customized video content. Online consumers largely prefer personalized content, so for your next email campaign, you can attach a video that addresses the recipient by name. This will surely catch their attention!

Personalization also involves leveraging data analysis from different sources to match your product offers and recommendations to consumers’ tastes. It’s best practice to offer certain financial products to a specific demographic. This way, all your email offers will be extremely attractive to all members of your audience!


Brands have rapidly discovered that video content can lead to increased engagement and more revenue. Using video on your website and social media platforms is a great way to capture and hold your audience’s attention. Win over customers one clip at a time by creating valuable, engaging, informative, and even customized video content. With an effective video marketing campaign, you will soon enjoy high engagement numbers, increased brand awareness, and more sales conversions. 

Are you looking for video production services in Atlanta? Lavender Digital can help you create content that captivates audiences, inspires action, and drives results. Whether you need video production or holistic digital marketing, our team can provide a solution that follows a specific plan tailored to your brand. Contact our experts today!