The role of video in marketing is becoming increasingly important in today’s digital landscape.

Videos are a powerful tool for communicating brand messages, engaging customers and potential customers, and creating an emotional connection with an audience. 

With the right strategy and support from a video marketing agency, videos can build trust, create brand awareness, and drive sales.

Read on to learn more about video production in Atlanta for your brand’s marketing. 

What Benefits Does Video Marketing Have to Offer?

Create A Video For Your Company

Video will undoubtedly be the most successful marketing tactic in 2022. Since TikTok’s rise to stardom and continued domination, social media platforms have leveraged short-form video content to advertise their brands, boost sales, and create an online community. 

A big target demographic is being overlooked by those who haven’t yet creatively used Reels and TikTok. Statistics show that people watch videos for an average of 19 hours per week. If you haven’t yet, it’s time to get started.

Grows User Engagement

One of its main benefits is the capability to embed video on your website, which raises user engagement. The more time visitors spend on your website, the happier the SEO is. Google generally favors web pages that can hold viewers’ attention. 

Since integrating video is a great way to entice visitors, many websites feature a video header on their homepage.

Video also raises the professionalism and appeal of your website. Putting videos on your website is a great strategy for engaging your audience.

Using Video To Market On Social Media

The optimal video marketing strategy preserves your business’s values. Your video content should advertise your services and areas of expertise, just like any other piece would. 

You shouldn’t feel pressured to consume more video content to keep up with the trend if humor and theatrical performances aren’t your things. 

You may choose the ideal platform for the task by identifying your aim, creating your messaging, being aware of your objectives, and knowing your audience.

If any, which platform has the best video app? For social media such as Instagram and TikTok, short-form videos that range between 6 and 30 seconds are appropriate. 

The key is to foresee trends instead of merely following them. To stay current on social media, keep in mind the following:

Be consistent with the information you provide and the timing and delivery methods.

For A Video on YouTube

YouTube, the first website that featured videos, is still in command. 

Like Google, SEO may be your adversary and your ally regarding YouTube. YouTube employs personalization to enhance SEO, in contrast to Google. 

Even though you input the same keyword, your search results will differ dramatically from those of another user due to customization. Based on your watching history, personalization tailors your results to videos you’re likely to click on.

In contrast to TikTok and Instagram Reels, YouTube is the best platform for long-form videos. A vlog is one of the most popular types of content you may use. 

Commercials, lectures, and music videos are among the additional common formats. Sadly, certain subjects cannot be covered in a 10-second film.

I assume you wouldn’t want to distribute your videos. Instead, advertisers can use YouTube to profit from the site’s ad units, such TrueView ads.

Video for the Virtual Tours of Your Business

The most accurate and comprehensive representation of your house is provided to potential buyers utilizing Matterport tours, which are 3D drone tours that use 4k video and SEO-optimized tags throughout.

Before any clients even come, a 3D video tour of your business can help you generate leads and advertise your website. A 3D tour can boost foot traffic whether you work in the hotel, real estate, or service industries.


Video marketing in Atlanta is a powerful tool for marketing your brand. It can help increase your brand’s visibility, engage your customers, build relationships, and drive conversions. There are many types of videos to choose from, including explainers, brands, products, and testimonials. Your videos should be shared on multiple platforms, such as YouTube, Facebook, Instagram, Vimeo, and LinkedIn. When creating your videos, remember the importance of planning, production, and optimization. 

Lavender Digital is a video marketing agency in Atlanta that enthralls audiences, inspires action, and drives results. Schedule a free discovery session today!