It’s no secret that email marketing is a powerful way to reach your audience. The financial sector is no exception. But while traditional email marketing can work well, it has its limitations.

One of the biggest limitations is that it isn’t always easy to get people’s attention. Email inboxes are flooded with messages, and many have grown tired of them.

This can make it challenging to get your message across in a way that people will read and respond to. That’s where video email marketing comes in. It can help you stand out, increase engagement and conversion rates, and boost sales.

What is Video Email Marketing?

Video email marketing is a tool that allows you to create and send videos in the form of emails. It can be used in many ways, but it’s most commonly used to get new subscribers on board. Video email marketing can also be used to enhance your existing email campaigns by adding video content to them.

Video Email Marketing vs. Traditional Marketing

Video email marketing is often compared to traditional email marketing. While they are both ways of sending out messages to your customers, there are some key differences between them. The main difference is that video email marketing allows you to get in front of your audience and talk to them. It’s much more personal than traditional email marketing, which usually involves sending out a generic message without human interaction.

What are Some Benefits of Using Video Email Marketing? 

Video email marketing is becoming more popular in the financial sector. This is because it has many benefits over other marketing types, such as text and image-based emails.

The main benefit of video email marketing is that it can help you educate your customers about your products or services. If you want to create a video that outlines all the benefits of using your product, then this is an excellent way to do so.

It’s also important to remember that people are visual and respond better to images than words alone. Text-based emails can be difficult for people to understand what they’re looking at or get excited about what they see. However, videos allow them to see what they’re interested in without reading through any text first.

Why Video Email Marketing Is So Effective For The Financial Sector

Video email marketing is one of the most effective ways for financial companies to reach customers. It’s a great way to keep your brand top-of-mind and increase customer engagement. Videos can be used in a variety of different ways, including:

  • Showing people how to use an app or website
  • Explaining why someone should trust you as an expert in your field
  • Giving examples of what type of content they can expect from you
  • Showing a testimonial from one of your clients
  • Creating a video that shows people how to avoid common mistakes in their finances
  • Using the video to promote a new product or service
  • Showing people how to use a new feature on your app or website
  • Creating a video that shows customers how to get started with you
  • Giving an overview of the services you offer & why they should choose you


Video email marketing is a powerful tool to help you reach your audience, increase engagement and conversions, and boost sales. It’s not always easy to get people’s attention in this day and age, but video can help you stand out from the crowd. Financial institutions need to consider implementing video technology into their email marketing campaigns.

Make your way to the top by utilizing video email marketing in your next campaign. Contact Lavender Digital for video marketing services, and we’ll help you reach your audience with engaging, high-quality video content that converts.