Are you looking for ways to improve your SEO? If so, you may be wondering if using video can help.

The short answer is yes!

In this comprehensive guide, we’ll discuss how video can help with SEO and how to use it effectively. We’ll cover everything from why search engines love video to how to optimize your videos for maximum impact.

By the end of this guide, you’ll have a solid understanding of how video can help you achieve your SEO goals. Let’s get started!

Why Search Engines Love Video

 search engines, like Google, are constantly looking for new ways to surface the best content to users. That’s why they’re always tweaking their algorithms.

One of the things they’ve recently started to prioritize is video content.

That’s because video is an incredibly engaging format that can help people learn about a topic more quickly and effectively than other types of content, like text or images.

In addition, videos are also more likely to be shared than other types of content, which helps them get in front of even more people.

All of this means that videos have the potential to generate a lot of engagement and reach, which is why search engines love them.

How to Optimize Your Videos for SEO

Now that you know why video is so important for SEO, let’s discuss how to optimize your videos for maximum impact.

There are a few key things you need to do:

1. Use Keywords in Your Video Titles and Descriptions

When you upload your videos to YouTube or another video hosting platform, you’ll have the opportunity to include a title and description. These are important for two reasons: first, they help people find your video when they’re searching for something specific; and second, they give you another chance to include relevant keywords.

So, take some time to come up with an attention-grabbing title that includes one or two of your target keywords, and then write a description that gives potential viewers a little more information about what the video is about.

2. Create Transcripts of Your Videos

Transcripts are simply the written version of your video’s audio track. They’re not only helpful for people who are hard of hearing or who prefer to read rather than watch videos, but they’re also great for SEO. That’s because they give you another opportunity to include relevant keywords on your website or blog.

The good news is that, these days, you don’t have to transcribe your videos manually. There are a number of free or low-cost transcription services available online, like, that will do it for you.

3. Optimize Your Video Files for SEO

When you save your video files, make sure to include keywords in the file name and, if possible, in the title tag as well. For example, if your video is about “how to make a perfect scrambled egg,” you might save it as “How to Make a Perfect Scrambled Egg – Delicious Recipes.mp4.”

4. Optimize Your Video Thumbnail for SEO

Closed captions are a written version of your video that appears on the screen. They’re great for people who are deaf or hard of hearing. They’re also great for people who prefer to read instead of watch videos.

5. Promote Your Videos 

Just like with any other type of content, you need to promote your videos. Share them on social media, email them to your list, and embed them on your website. The more people who see your videos, the more traffic you’ll get to your website.


If you want to improve your SEO, adding video to your website is a great way to do it. Videos help you rank higher in search engine results pages, they improve click-through rates, and they keep visitors on your site longer. Plus, they’re a great way to show off your products and services. If you’re not using video on your website, you’re missing out on a powerful SEO tool.

Lavender Digital provides top-quality services for video marketing in Atlanta. Our professional videographers can develop solutions to ensure your brand is recognized through video, all for fair prices. Simply go to our website to request a quote!