People depend on online access more than ever, primarily when branch access is restricted. So it makes sense to create exciting and shareable video content for your website and social media. As a credit union, you might find advertising your products and services harder due to their being abstract.

With that said, here are the best video content ideas to help you get started:

1. A Five Things Video

The concept of Five Things videos is also bound to resonate with your audience. You can apply this approach to a subject that credit unions have in common, like retirement planning.

This can be a fun way to educate your members about the importance of retirement planning, and it’s an excellent opportunity for you to look professional.

2. Tech Talk

As a credit union, you must be tech-savvy. If your members are the same, they might find your tech talk videos exciting and engaging. They might want to try out the tools you recommend to enhance their digital experience.

You can talk about new apps, apps to share your video content on, and other topics related to technology.

3. Animated Videos

Creating an animated video is a great way to make your audience laugh and get into the content you promote. Just be careful to make sure it’s professional, as you want to make sure your members feel taken care of by your credit union.

There are some video creation tools you can use to get started, and if you want to create animated videos, there are also tools that make that easier.

4. Quick How-Tos

People love quick how-tos, especially when the how-to is informative and valuable. They like to learn new things, and this is an excellent way for you to educate your members about the benefits of using your credit union for their banking needs.

They will like that you are helping them with their banking experience. You can also ensure your credit union is top of mind by suggesting a specific action they should take, such as placing a check in their mail as soon as they have it.

5. Interesting Interviews

Interviews are always something people are interested in. There is a reason why there are so many talk shows and other forms of these shows on television. Your members might want to watch you interview people they are familiar with, or they might want to watch you interview people they wish they could meet.

If you want to create a video that will help your members connect with you, you may want to ask them to let you know who they want to see an interview with.

6. Life Stages and Problems

Real-life stories are always interesting. You can talk about different problems people might encounter with their credit union. It’s essential to show that your credit union can help people deal with life stages, like buying a home or having a baby. You can even educate about financial topics, like paying for a wedding.


As you can see, credit unions can create exciting and entertaining videos for their online customers. Use these ideas to help you get started, and you will see how easy it is to create videos that resonate with your members. Video is an excellent way for you to do something different from your competitors, and it’s a great way to help your members.

Lavender Digital is a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Our team develops video marketing strategies that combine human creativity with AI-powered technology. Whether you need video production or holistic digital marketing, our team can provide a solution that follows a specific plan tailored to your brand. If you need online video advertising in Atlanta, we’ve got you covered! Get in touch with us now!