Brand marketing isn’t exactly something new. It has been around for a while, and many businesses have used it to spread awareness of their presence and brand. The main goal of brand marketing is simple: turn customers into loyal buyers to ensure recurring revenue. Unfortunately, that goal is not easy to achieve. There are many challenges to overcome, and those new to brand marketing will have a lot to learn and experiment with before they have a working strategy.

That said, one of the best ways to get into brand marketing is video content. Video content has already proved useful in various forms of marketing because of its nature. However, here’s precisely why video content is a great way to start off marketing your brand:

1. Videos Are Easier to Distribute

With the internet, you are no longer confined to traditional media outlets to spread your brand and products. You can do it yourself online. You can reach more people and more effectively with many different channels, such as Facebook, YouTube, Instagram and even email marketing software.

2. Videos Can Perform Better

You can measure the impact of your video better than you can with other forms of marketing. You can tell what’s working and what isn’t. If your video is popular and gets many views, that means your message is resonating. If it’s not, then you know it’s time to reevaluate your strategy.

3. Videos Can Be Found Easily

Let’s face it: people love to watch videos. In fact, many people watch videos on the internet today. It’s estimated that 1.5 billion people use YouTube! Videos can perform better, be distributed with ease and be tracked more easily. It’s only natural that videos are one of the top forms of content for brand marketing.

4. Videos Are Great for SEO

Video content can be an excellent way to get your brand found online. Videos can rank higher than text content, especially on Google and Facebook. Make sure you create videos that are optimized, using relevant keywords in the title and description to make them more discoverable.

5. Videos Can Be Personalized

One of the best things about video content is that you can personalize it. You can create it in different formats, such as product videos, live-action or animation, to cater to different audiences. A video is a great way to showcase your brand, but you can also show your human side by doing something fun or creative.

6. Videos Spread Easily

Not so long ago, videos didn’t get spread as quickly as they do today. Now, thanks to the internet and platforms like TikTok, videos go viral much faster. People love to share videos with their friends and acquaintances, which makes videos a great way to get your brand exposed to many people.

7. Videos Can Be Remembered

People can remember what they see. We all remember ads and commercials. Those images and messages stick in our heads, and more often than not, we can recite them verbatim. This is one of the reasons viral videos are so highly effective.


Branding is an essential part of any business. However, it’s also one of the trickiest parts to take on. Fortunately, videos are a great way to start out. Videos can get you more exposure, get your message across better, and help you succeed in branding your business. If you do need help producing quality videos for your branding effort, feel free to reach out to the professionals. They’ll take care of video production and more for you, ensuring that you enjoy quality videos that achieve the goals you want them to reach.

Lavender Digital is a video marketing agency in Atlanta that offers video production, strategizing, and marketing services to help companies effectively grow their presence with videos. Enjoy our video production services today and maximize your brand marketing efforts!