Creating a successful mobile app is no easy feat. It requires extensive research, endless testing, and lots of polishing to make sure it’s ready to launch to much-deserved fanfare. Now that you’ve worked hard on your idea and brought it to life, you’ll have to make sure your target audience consistently discovers your app. With millions of competing apps on the marketplace, it can be challenging to stand out.

Apart from having a catchy name, attractive visuals, and smooth functionality, you’ll need to grab your target audience’s attention and make sure they know how your app can solve their problems. However, the average consumer doesn’t have enough time to read an article that outlines all the features, functionality, UI, and other aspects your app offers. Luckily, you can convey all the information you need through video marketing. Here’s what you need to know:

Advertising Your App Using Video

Creating and sharing videos online became more accessible in the early aughts, which has paved the way for video marketing to dominate the landscape. Consumers prefer it above other forms of content since it immediately imparts important information within mere seconds. For this reason, it has become a crucial ingredient in successful marketing strategies as it has boosted companies’ reach and impact.

In the realm of the app store, videos can hook your audience into downloading your app as long as you strategize it properly. Users are quick to scroll past anything, which means you’ll need to catch their attention and sway them to use the app. If they can see themselves benefitting from your app and enjoy excellent results, they’ll be more likely to convert.

Mobile apps have come a long way since their inception, which means they’ve grown more complex over time. That also means users will take longer to learn how to use them, turning them off. Luckily, working with specialists in video production in Atlanta can help you create a short, informative video that deploys the app’s understanding, briefing users before they download it. Your video can also help your App Store Optimization through reviews and the number of installs since it demonstrates that you’re displaying your product in an effective way.

Showcasing App Features According to App Store Guidelines

The Google Play Store and Apple App Store are the two major marketplaces for apps, which means you’ll need to study their rules and requirements regarding the content you can use to promote your app. Given the different rules, it’s essential to tailor your promotional content according to each app store’s guidelines.

For instance, the App Store requires videos to contain only in-app footage, whereas Google Play allows more freedom. You can flex your creative muscles and go all-out with your video on Google Play and focus on your app’s functions and features on the App Store.

You’ll also have to fit your video within each store’s video length. The App Store sets a time limit of 15 to 30 seconds for each video, allowing you to circumvent this limit by offering three different videos per localization. On the other hand, Google Play mandates a minimum of 30 seconds for promotional videos.

You must also account for resolution according to the app store. iOS apps are device-specific, so you’ll need to upload an app preview for each screen size your app supports, whether display or portrait orientation. Meanwhile, Google Play displays only landscape orientation since you must use YouTube to upload your video. 


Incorporating video strategy into your app marketing plan is essential for continuously attracting more users to download your app. By following our guide, you’ll deploy an eye-catching video that is sure to result in more conversions.

Lavender Digital is a digital marketing agency specializing in video marketing in Atlanta. We captivate audiences, inspire action, and drive results through our video strategies and production, ensuring we highlight your app’s best features in mere seconds. Schedule a complimentary Discovery Session with us today!