People always gravitate towards visually visceral scenery since it draws attention, immerses the mind, and potentially captures the heart in ways that are more dynamic than static messages. In the fast-paced, digitally-driven world of marketing, video tools reign supreme today thanks to their unparalleled ability to evoke stronger emotions in consumers.
Animation takes the watcher’s experience and takes your marketing campaigns to the next level, but it’s also one of the most expensive mediums that demand plenty of careful consideration. Motion graphics may be eye-catching, but that doesn’t mean your business can generate the results you need to boost engagement.
Now that your business has the budget to produce animated video campaigns, don’t let this opportunity go to waste with the common mistakes businesses make when creating animations:
Mistake #1: Choosing Quantity Over Quality
Animations take plenty of time, effort, and money to get done right, but many businesses assume that motion graphics can wow audiences regardless of the video’s contents. This results in professionals dabbling into a medium that they’re not ready for, leading to poorly done animations that will only hurt your branding more than elevating it.
Less-than-desirable quality will lower your credibility, so don’t force your marketing and creative team to churn out uninspiring animations for the sake of saying your brand did it! The animations should support a strong message, which means it’s better to show one blockbuster-worthy animated video than post back-to-back reels of humdrum animations.
Mistake #2: Forgetting to Incorporate Branding
It’s harder to stay on-brand when creating animated videos, especially if it involves outlining characters that embody your company’s voice. However, all marketing efforts should capture your brand’s essence no matter what marketing tool you choose to wield.
With that in mind, be sure your animated videos reflect your vision and mission in every frame, color scheme, characterization, and more. After all, it should complement your overarching goals and merge seamlessly with other marketing efforts in your pipeline.
Whether it’s to animate a humorous skit or serious characters that command authority, your animated content should always strike a chord in your industry and target market.
Mistake #3: Failing to Balance Sales and Story
More businesses understand people’s inherent preferences for heart-gripping narratives, while others are still stuck in the past with their on-the-nose, hard sale tactics. Unfortunately, many find it tricky to balance sales with strong storytelling.
While telling a compelling tale can engage your audience, all your efforts will be fruitless if it doesn’t inspire them to take your desired action. Good stories should always be at the heart of every campaign, but don’t forget to meet your objectives too.
At the end of the day, effective animated videos should captivate your audience and bring your business closer to your marketing goals.
The Bottom Line: Making the Most of Your Marketing’s Momentum by Avoiding Common Mistakes in Animated Video Production
Video marketing has the potential to engage the market, but that doesn’t mean your business can post lackluster reels and expect it to hook your audience. Video production requires plenty of planning and extensive market research to be able to effectively deliver your message, so the tips above should hopefully ensure your animations follow the right direction.
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If you are looking for a reputable video marketing agency in Atlanta, we are your best option! We’ll help you enhance your video strategy to ensure that your marketing efforts are as engaging and profitable for your business.
With our digital marketing services, we can help drive more traffic to your website and boost your sales in more ways than ever. Get in touch with us today and see what else we can do for you!