You’ve heard it hundreds of times. Videos are the new marketing frontier. They increase engagement and conversions, but only if you’re using them right. Learn the secrets of video marketing to grow your business in today’s world.

Always Start with a Video Goal

Before you even think about creating a video, you need to have a goal in mind. What do you want to accomplish with your video? What type of audience are you trying to reach? What content do you need to create for them?

All video goals must be measurable. That’s the only way you’ll know if a video is successful.

Know Your Target Audience

Get to know your target audience. What do they respond to? What do they care about? What do they find funny?

Try to take an inside look into their world. What problems do they have? What are their challenges?

Keep in mind that your target audience will be different for each of your videos. Some videos will be for a mass audience, and others for a niche audience.

Make It Creative and Interesting

A good video is more than a combination of good content and good production quality. It needs to be creative. Most people have seen thousands of videos, so you need to do something unique. 

Create a video that your audience will find interesting and use data to create a compelling story that meets the needs of your audience.

Set a Budget

You don’t need to break the bank to create great videos, but you need to set a budget for the project.

Plan out the video with a solid budget in mind. Be sure you include money for props, set design, and production equipment. If you’re going to use a location other than your office, you’ll need to budget for travel as well.

Stick to a Specific Timeline

You might be tempted to create a video and post it immediately. That’s a good idea in some cases, but it’s not how you should approach every video.

The truth is, the most successful videos are created with a specific timeline in mind. The best videos are created with the intent of being released during a specific time of year, or during a specific event. 

Think Like a Storyteller

Great content is about more than just words. It’s about emotions. It’s about telling a story.

Great storytelling is part innate talent, but it’s also something that can be learned. Think about the greatest storytellers you know. 

How do they tell a story? How do they capture your attention? What makes them so good? Use the elements of storytelling to engage your audience.

Let the Music Do the Talking

Music is the key to emotional engagement. It can create a feeling or change the tone of a video completely. Music is a powerful tool in the hands of a skilled storyteller.

Use music to create an emotional connection between the audience and your content. Think about the kind of music that will set the tone for your video.

Start Rolling!

Videos have been shown time and time again to increase engagement and conversions. The key to creating successful videos is always having a goal in mind. Know who your audience is and create content for them. Be creative and interesting and watch as your audience becomes hooked on your video.

Trust only a reputable Atlanta video marketing today. Lavender Digital is a video marketing agency that captivates people, inspires action, and drives results. Contact us!