Social media has become a powerful platform for freedom of expression, and people come on it to participate in communities. It’s essentially a digital experience that enables people to interact and engage with one another, thereby making it a powerful tool for businesses. And one of the most impactful content? Social media videos.

The allure of videos is quite easy to grasp, especially given this day and age. With so much noise to cut through, conveying the proper messages can be difficult. They can feel impersonal, especially when communicated as mere blocks of text. By harnessing the capabilities of video, however, you attract attention and actually keep it, as people are more likely to trust you when they can hear and see a brand’s face. 

Video is also undeniably versatile, used as both brand builders and place carvers, allowing businesses to enjoy a solid online presence. To make sure that you make use of social media videos the correct way, we’ve gathered this quick and easy guide for you to follow:

Step 1: Set your goals

Social media is a huge undertaking, and video marketing even more so. You’ll want to set a solid foundation, which can only be achieved by laying down your goals. In essence, make sure to ponder on this question: What do you want to accomplish through social media videos? 

If you’re in the trial and error process, make sure to come up with only a few goals. This ensures that you do not get overwhelmed, especially if you wish to build a following. Your first goal would then be to build brand awareness, which will dictate the type of content you need to produce. 

Step 2: Settle on the type of video content 

Videos come in a variety of formats, and you’ll want to make sure you arrive at the right one for your brand. Social media platforms house videos for different purposes, all of which vary in length and content. This is crucial to your overall marketing strategy—anything less could mean wasted resources. Bear in mind that not all videos are created equal, so consider the following types below:

  • Educational video: These are informational videos, perfect for creating brand awareness and establishing trust and credibility.
  • Behind the scenes videos: These are perfect for polishing your brand, as you essentially allow customers to get an insider of your operations, including the faces behind your business. This is used mostly to entertain.
  • Testimonial videos: These are the most beneficial videos, as they are essentially marketing videos wrapped in a package. They serve as social proof for your brand, thereby urging customers to purchase. 

Step 3: Promote your videos 

You may have the world’s best video content, but never assume that it’s a one-and-done effort. Uploading it on your social media platform can be uploaded several times, and will be reproduced by others should it go viral. It’s vitally important to promote it as much as you can, making sure that people continuously see your content. 

Golden tip: A single recording session can yield multiple videos, all of which can be valuable. The key is to work smart, as this ensures you make the most of your resources. 

Work With The Best Video Marketing Services In Atlanta

When it comes to social media videos, it’s important to remain patient. It’s an art craft that takes skill and patience, and it will take time to discover what will work best for your business. It’s a long and winding process, but experimenting eventually lands you on the most innovative campaigns. In time, you’ll have developed a personalized strategy that simply works. 

For the best video marketing services, Lavender Digital has you covered. We are dedicated to helping businesses captivate audiences, grow their brand, and overall reach success through various video marketing strategies. Reach out to us today to learn more!