As a company owner, you need to prove yourself to potential customers and build trust with them before they purchase your product or become an advocate. In a recent Salesforce poll, over eighty-nine percent of customers claimed that they are more loyal to firms they trust.

In order to build trust, you need to share your company’s essential values and brand story in a way that is authentic, distinctive, and compelling.

Your brand narrative is no longer only about your company. What matters is figuring out what kind of person your target consumer wants to be – what their goals are and how they want to be seen – and then developing content to help them get there.

Make a brand video that is authentic to your business and your target audience with these simple tips.

1. Stand Up for a Cause

Customers are increasingly interested in the social impact of the companies they buy from, and this has led to a greater emphasis on corporate social responsibility. According to a recent Sprout Social research study, 70 percent of customers think businesses should take a stance on social and political issues. Those who believe you care are more likely to show their support.

2. Use Your Customers’ Enthusiasm to Your Advantage

Before you start working on a project for a client, it’s important to understand what they want to achieve. What are their goals and aspirations? What are their interests and hobbies? 

By understanding these things, you can align your company’s vision with what your customers ultimately want, and create a more successful outcome.

3. The Power of Everyday Moments to Inspire Greatness in Others

People need both aspirations and difficulties in order to achieve their goals and grow as individuals. To motivate people, brands need to show them how to make their own changes. 

You’ll get repeat business if you provide them with what they need to succeed — a route, tools, and resources they can rely on. The most common mistake businesses make when creating a brand film is to portray something that is so unattainable for the average person that they end up feeling alienated instead of inspired.

Inspiration today comes from ambition, highlighting everyday experiences that anyone can relate to in the context of today’s focus on diversity, equity, and inclusion (DEI). Creating movements based on shared human experiences is more important than pushing the limits of what is possible at any given moment.

4. In Order to Stand Out, You Have to Take Risks.

It can be tough for a company to make a name for itself. With so many other businesses on Instagram (over 200 million, to be precise), you need to find a way to stand out from the pack.

One of the most powerful tools at your disposal is producing risky content. When you show a more daring side of your brand, you’ll be more likely to be noticed and remembered. Plus, it’ll help you stand out from the rest of the competition.

5. Use Real People to Influence Your Audience

Brands must increasingly regard authenticity as a must-have rather than a nice-to-have, particularly among a younger audience. Additionally, as consumers’ need for authenticity grows, the most effective brand advocates are those that live out the company’s key principles in both their words and deeds.


As you create your brand video, remember that your goal is to tell a story that people will believe in. Think about how your products can be part of the customer’s current or desired experience. With these tips, you’ll be able to communicate with your consumers in a way that builds relationships, trust, and a sense of community with your business.

Are you looking for effective video marketing in Atlanta? Lavender Digital is a video marketing agency located in Atlanta that captivates viewers, drives action, and generates results. Contact us immediately to develop spectacular video advertisements for your financial company!