Over the past years, videos have been an excellent medium for businesses to market their products and services to their target audience. From makeup tutorials to recipe how-tos, social media videos are one of the most popular contents shared online today. All you need is an idea, a few pieces of equipment to get started, and a passion to make it work.

Humans are naturally visual creatures. It’s easier for us to process information when we can visualize an idea. A video is a great marketing tool to hook an audience and compel them to take action. Videos also allow you to inform, educate, and build community—all perfect reasons to add it to your credit union marketing. There are different ways to add a video to your social media platform. You can even turn it into a staple part of your social media accounts or website.

In this article, we will discuss the importance of videos in your credit union marketing: 

Why Are Videos Needed in Social Media Marketing?

Social media is a very fast-paced environment. As such, you need to always be on top of the trend or you’ll be left out. They are also a great way to increase brand awareness and get people to learn more about you.

Did you know that the movement, interest, and vibrancy of video is a powerful way to generate attention? Whether you produce short tutorials, a full vlog, or behind-the-scenes, know that many users on social media are watching them regularly. In fact, HubSpot found that 78 percent of people watch online videos weekly.

For these viewers, it’s usually easier to recall and more engaging when they consume content through a visual medium. Additionally, more than 80 percent of businesses already use video in their marketing, according to statistics compiled by Social Media Today.

Aside from offering information, watching videos is now part of a person’s daily routine. When watching a video, the work for the viewer is lessened, and information is easily passed in an entertaining and informative way. 

The Elements of a Successful Video

Despite its wide usage, not all videos are effective marketing tools. This is why you must design and create them in a way that will be visually appealing to the users. It must also hold the right information and be delivered in an easily consumable manner. 

Videos should be of the highest quality, wherein the scenes are bright and clear. The captions and language used must be accessible for all audiences. Most importantly, always keep the videos short and concise. Although some longer videos are appropriate for YouTube and LinkedIn, many other platforms are good for short clips. For example, the maximum length of a Twitter video is 140 seconds, while it is only 60 seconds for Instagram, Snapchat, and TikTok.

Despite these limitations, it forces a team to be creative and create engaging content that will grab people’s attention. Think about what you can create for your credit union in a 30-60 second video. 

There are different ways for you to share a video and also different video content. You can go on live, such as utilizing Facebook and Instagram Live. You also can share information in an engaging format and include the YouTube links in your next e-newsletter. Similarly, you can create a video series, where you will tackle a different topic for each episode. Lastly, using animated social announcements will give a little mix to the usual type of posts.


Videos are already part of the social routine. This is why you must utilize video marketing to help you grow your brand. At this point, you should pick from the different forms of video content mentioned above that you can use for your brand, and your business will be able to grow and succeed in the long run.

Lavender Digital is a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Our goal is to help you create and produce a video marketing strategy that will help you achieve your business goals. Get in touch with us today to learn more about our services!