If you happen to run your own business, chances are you aim to expand your reach. You can utilize many online tools to garner more people towards your brand, thanks to the digital scene. Before you may even begin to do that, you must first familiarize yourself with the tools you plan to work with. 

A carpenter may not do their job well without knowing the proper techniques to use with their hammer. They may come up with a flimsy chair or a Victorian masterpiece, and the same principle applies to your marketing tools. 

Knowing them will help you execute your tasks efficiently, while using them blindly may do more harm than good to your company.

Digital Marketing and Social Media Marketing

A lot can be said about these two essential tools, but they are both cuts from the same cloth. This means that you may encounter the other method somewhere along the way while utilizing the first and vice versa.

Digital marketing is the process of promoting your products and services through digital means. Using the internet and many online platforms, you will have a wider reach, introduce your brand to new customers, and establish brand recognition amongst your loyal followers. 

On the other hand, social media marketing promotes your products and services through social media platforms such as Facebook and Instagram. You may notice that they almost function similarly, and you are very much correct, with the exemption of social media marketing only focusing on a few platforms rather than digital marketing that offers more tools.

What Are Their Key Differences?

They may be similar, but they still have significant differences, which includes features that you may find in one may not be present in the other:

  • Digital marketing has a lot more in store for the business owner. Think of it as the whole buffet, whereas social media marketing is just one of the many delicacies served to the customers. You will be able to select many promotional options for digital marketing since you have more than a single platform to work with. You can even have blogs and email to your online tools. Social media marketing only focuses on your chat and connect media.
  • Digital marketing can be utilized and applied offline, while social media marketing is purely online. The former can use the power of the television and the billboards to spread your brand message. The latter only applies your content with the power of the internet, thus, technically limiting its intended audience.
  • Social media marketing is in constant need of fresh content, as you will have to keep your target audience engaged from time to time. Digital marketing doesn’t need to employ that since they have other branches and platforms to rely on.


Both digital marketing and social media marketing have their pros and cons. As the business owner, it is up to you to decide which one will work best with your business strategy and long-term plans. Take note of their fundamental differences when it comes to your venture’s planned campaign and promotion and consider weighing out their overall features. Pick wisely and watch your business grow over time.

If you are looking for a marketing agency to handle all your digital marketing needs, then we at Lavender Digital are the right people for the job. We aim to captivate audiences, inspire action, and drive results through our high-quality videos and creative storytelling. We serve clients in Atlanta, GA, and surrounding areas—reach out to us today!