Video marketing is a powerful way for brands to connect with their target audience more personally. Videos allow brands to tell their story in a more engaging and entertaining way than other forms of marketing, such as text-based ads. Additionally, videos allow brands to show their products or services in action, which can help potential customers better understand how the product or service can benefit them.

In the first half of this article, we’ll go over the initial steps to planning a video marketing strategy. Let’s get started.

1. Identify Your Ideal Customer Type

People are moving away from television and towards on-demand content. This is because on-demand content provides a more personalized viewing experience tailored to the individual viewer. You can take advantage of this trend by focusing on your target audience as a brand.

Start by identifying your ideal customer. Consider their age, gender, ethnicity, lifestyle, etc. This will help determine the tone of your product. Keep your customers’ expectations in mind throughout the process.

2. Incorporate Branding

Consistency is key when trying to gain the trust of consumers. This means that all videos from a brand should have the same message. This will make it easier for target groups to understand the brand and why they should trust it.

If you want to change your branding, consider doing so in your video content. This could involve using your brand colors, logo, or tagline in promotional videos. This will help strengthen the brand image. If you introduce a change in branding in a video, cross-promote it across multiple platforms. That way, your followers will be kept up-to-date with your branding changes.

3. Stick to Your Budget

Even if you don’t have access to high-end professional tools, you can still create a video that will be successful on LinkedIn. Focus on your marketing goals and audience preference to plan your budget. 

For instance, a brand whose target audience consists of teenagers and students would do better with popping fun colors. A brand’s budget should be based on what will best speak to its target audience while promoting its goals.

4. Create a Content Schedule

Digital marketing success depends heavily on consistency. Keep a schedule for posting videos, as they take more time and effort to create than writing a blog or editing an image. Fit this into your schedule, considering other resources you may need.

It is important to be consistent with your posting schedule and always have new content ready. This will ensure that your followers always have something to watch and will not get bored with your content. Having a buffer of videos will also allow you to take care of any unexpected work or life situations that might come up.


Planning a video marketing strategy is a great way to ensure your success in the coming year. By following this guide, you can create a plan that will help you stand out from the crowd and attract new viewers. Remember to focus on creating quality content that is both entertaining and informative, and you will be well on your way to a successful video marketing campaign in 2022.

Lavender Digital is a video marketing agency in Atlanta that captivates audiences, inspires action, and drives results. Our team develops video marketing strategies that combine human creativity with AI-powered technology. Whether you need video production or holistic digital marketing, our team can provide a solution that follows a specific plan tailored to your brand. If you need video marketing services in Atlanta, we’ve got you covered! Get in touch with us now!