Video Marketing for Non-Profits
We believe that telling a good story is as simple as showing what you do. Non-profit organizations have the most unique opportunity out of any organization out there: to tell a story that engages the most interested audiences without having to build them. You already have your built in audience of donors, volunteers and other community members, so why not use video marketing to tell those stories.
Each year, our team creates a series of videos that tell unique stories around the country. Storyteller videos can be one of the most impactful methods of showing how your non-profit is changing the world. It allows your community to physically see and hear what you are doing, without having to be there. We’ve seen many non-profits use our videos to raise funds, increase their volunteer base, and promote their services. We work mostly with Atlanta non-profits, but also travel the country too.
We know that every non-profit organization needs to raise money to sustain itself, and we’ve seen our non-profit partners use videos to help. Whether its creating momentum for a new brand, or engaging a long-standing audience, using the power of video in your non-profit marketing is crucial.
Use video in your non-profit marketing.
Video can be used in non-profit marketing in very impactful areas. Often we find that our clients only consider one single use for their video whether it be a social media post or in-person event. We take the approach that any video created for your non-profit marketing should be used in as many places as possible. With digital devices being in the hands of all of your donors, volunteers and community members, it’s easy to get your message in front of them.
Video marketing examples:
- Your Website
- Email Campaigns
- Text Message Campaigns
- Social Media Posts and Ads
- YouTube Pre-Roll Ads
- In-Person Events and Meetings
If using video for your non-profit is a little confusing, we’d love to help you! We develop the strategy for a video and determine the best solution from choosing the right story, to the best delivery method. Our team has experience with dozens of non-profits in Atlanta, GA and beyond.