Lavender Digital + District Film Co.: A New Chapter Begins
2025 was a year of tremendous growth for Lavender Digital. We produced more work, built more partnerships, and delivered more creative assets than any year in our history. From 160+ completed projects to nearly 1,400 delivered assets, we helped our clients reach new audiences, elevate their brands, and tell meaningful stories across every major platform.
We provided strategy and creative direction for 30+ digital advertising campaigns, developed five full educational courses for universities and nonprofits, and helped our clients earn remarkable gains in social reach and engagement through intentional, human-made content. This year pushed our team, sharpened our skills, and expanded our vision for what Lavender Digital can be.
And now, we’re ready for the next step.
Announcing Our Merger with District Film Co.
We’re thrilled to share that effective January 1, 2026, Lavender Digital is officially merging with District Film Co. District is a team we’ve collaborated with closely for years, and their fingerprints can be found on countless Lavender projects. Their founder, Michael Catron, is someone many of our clients have already worked with; often without realizing the seamless partnership behind the scenes.
This merger isn’t just a business decision. It’s the natural evolution of two teams who have already created strong work together and who share the same commitment to cinematic storytelling, strategic thinking, and client-centered creativity.
As Lavender has grown, we’ve seen a clear need to expand the bandwidth of the stories we tell and the strategies we build. District Film Co. is the perfect partner to help us do exactly that.
Introducing Michael Catron & Caroline Hoelle
With this merger, we’re excited to officially welcome two exceptional creatives into the Lavender Digital family:
Michael Catron, Partner and Director of Production
Michael brings over a decade of experience in cinematic storytelling. His deep understanding of production, client relations, and content development strengthens the foundation of how we plan and capture every project. His vision and leadership will elevate our productions across the board
Caroline Hoelle, Lead Producer, Creative & Team Alignment
Caroline is a master at aligning creatives, clients, and deliverables. She brings clarity, structure, and excellence to every production she leads. Her ability to understand a project at a deeper level ensures we consistently produce content that resonates and builds audiences.
More Than Video: A Full Creative & Digital Strategy Partner
While video storytelling remains at our core, we’ve expanded our services significantly over the last few years.
- Brand voice & messaging development
- Social media content strategy & creative
- Graphic design and visual branding
- Digital advertising across major platforms
- Comprehensive campaign strategy and execution
- Experiential Event and Activations
We’re stepping confidently into our role as a fractional CMO partner, helping organizations build strategy, create content, and deploy it with precision across the digital landscape.
What This Means for Our Clients
Our commitment remains unchanged:
You will continue to get the same exceptional quality, personal service, and collaborative experience you expect from Lavender Digital.
You will work with the same team you know and trust, and now you’ll also have access to expanded creative talent and deeper strategic capabilities.
Your projects will benefit from more minds, more experience, and more creative horsepower behind them. We’re incredibly grateful for the trust you place in our team. This next chapter will allow us to serve you with even more creativity, clarity, and strategic support.
