Looking for a way to let your audience know of the amazing mortgages you have to offer? Mortgage video marketing might just be your answer!

Mortgage video marketing is a powerful way to promote your mortgage business and reach potential customers. It involves creating videos that highlight your services, explain the process of obtaining a mortgage, and describe the benefits of working with your company. Mortgage video marketing can help you build credibility and trust with your customers, as well as increase your visibility on the web.

That said, let’s delve deeper into mortgage marketing video to help you understand what it is all about and how you can make the most out of it:

How Do You Make a Mortgage Video Marketing Strategy?

To be able to get the most out of mortgage video marketing, you need to start off with a proper strategy. Here are some tips to help you create a reliable and high-performing strategy:

1. Research Your Audience

The first step for any successful video marketing strategy is to know your audience. Researching your target market is essential so you can create content that resonates with them. You should consider their demographics, interests, and concerns to create videos that are relevant to their needs.

2. Identify Your Goals

Before creating any videos, you should clearly identify your goals. What do you want to accomplish with your video marketing strategy? Do you want to increase leads, conversions, or brand awareness? Knowing your objectives will help you create videos that are tailored to meet those goals.

3. Create Compelling Content

Creating compelling video content is essential for success. Your videos should be informative, entertaining, and engaging. Consider adding visuals and animations to your videos to help capture the attention of your audience.

4. Promote Your Videos

Once you’ve created your videos, it’s important to promote them. You can use social media, email campaigns, and other marketing channels to reach your target audience. Additionally, you should consider investing in paid advertising to reach more people and to get your videos in front of the right people.

5. Measure Your Performance

To ensure that your video marketing strategy is successful, it’s important to track and measure your performance. You should use analytics to measure the performance of each video, such as views, clicks, and conversions. This will help you understand what works and what needs to be improved.

By following these steps, mortgage lenders can create a successful video marketing strategy.

What Type of Videos Should I Make?

There are so many types of videos you can make for this strategy, and here are just a couple of examples:

1. Introductory Videos

Introductory videos are an excellent way to introduce potential customers to your services and to your team. They should provide a brief overview of what you do, who you are, and how you can help with their mortgage needs.

2. Mortgage Tips and Advice

Mortgage advice videos can be a great way to engage potential customers by providing valuable tips and advice that can help make the mortgage process easier.

3. Testimonials

Testimonial videos are an effective way to build trust with potential customers by showing them how other customers have successfully used your services.

4. FAQs

FAQ videos can be a great way to provide answers to the most common questions people have about mortgages and the mortgage process.

5. Educational Videos

Educational videos can provide a great opportunity to dive deeper into the mortgage process and explain more complex topics in a way that’s easy to understand.

By creating a variety of videos that cover different topics, you’ll be able to reach a wider audience and better engage potential customers.


All in all, creating a mortgage video strategy isn’t too hard, but you have to put in the time and effort for it. Remember the tips we’ve shared above about how you can create a good strategy and make use of a wide variety of videos. That way, you can get the most results out of your strategy, helping your mortgage business achieve success!

Lavender Digital is a video marketing agency that helps businesses quickly captivate audiences and boost results. If you are looking for Atlanta video marketing services, work with us today!