Before, when brands sought visibility on the internet, the only goal was to succeed in SEO. However, people eventually realized that a national scale could be too expensive, especially if your main target market is your locality.
That’s where local SEO comes in.
With local SEO, you specifically target your potential customers, making your digital marketing expenses more focused and worth it. Does your business need local SEO? Keep reading to find out.
What Is a Local SEO Strategy?
Local SEO is the process of building your business on the internet by targeting your specific location. This typically means businesses in local industries trying to rank for keywords related to their location.
If you’re in a business that’s location-specific, you should adjust your strategy to include local SEO.
5 Businesses That Can Be Helped by a Local SEO Strategy
1. Real Estate
Real estate is a niche that used to be heavily reliant on offline marketing. However, with the internet at everyone’s fingertips, your potential customers can easily find your website without even stepping foot in your office.
And if you’re running a local business, that means you’ll likely have to deal with local keywords.
When it comes to real estate, local SEO is extremely important. If you’re selling properties in a specific area, you would want to attract buyers looking for homes in that area, too. There’s no point advertising to a larger audience if they’re not looking for properties in your area in the first place.
2. Law Office
If you’re running a law office, you’re likely trying to catch the attention of particular clients in a very specific region. With local SEO, you can target your area directly, maximizing reach and minimizing expense.
Clients look for law firms within the same city or town as them. This is because the client-attorney relationship involves a lot of trust and communication, and this can be easier if you are in the same locality.
3. Medical Services
If you’re running a medical office, most of your potential clients will likely be looking for you online. It’s crucial for you to make your medical practice easy to find on the web.
With local SEO, a patient can easily locate you in the city or state you are in. This part is crucial if they are looking for a long-term medical provider that will work with them in managing or handling their chronic condition. Finding your medical service can also be a life-saver in times of emergencies when people need urgent care.
4. Bar and Restaurant
Food and drinks are the two things people want to try when they’re in another city. As a bar or restaurant owner, using local SEO is your chance to catch their attention when they’re looking for a place to eat, drink or spend time in the area.
Using your area’s name in your page title and meta description, as well as focusing on your immediate competition and offering a special menu, will help you boost your visibility and be discovered by potential customers.
5. Pet Care Services
As a pet care service, you’re expected to be responsive when someone needs your help, so local SEO would also be a good tool to have when you’re helping your clients care for their pets.
Just like humans, pets need healthcare, too. From grooming to checkups to medical treatments, pet owners are seeking the best service provider that they can trust—and they can quickly reach, too. With local SEO, the pet owners in your locality will be able to find you and consider you as their go-to pet care business.
Using local SEO in your marketing strategy is a great way to drive more clients to your business, no matter what your business is. If you’re in a business that’s location-specific, local SEO is your best friend.
To learn how you can conquer local SEO, work with us at Lavender Digital. We are experts on digital marketing in Atlanta, and we will help you connect with your target audience through creative digital marketing. Message us today for a free quote.