In the digital age, building trust between consumers and brands is essential to the success of any business. Brands are now turning towards video to create a connection with their customers and build trust. 

Video can be used to explain a brand’s mission, demonstrate its commitment to its values, and show customers how it can solve their problems. This article will discuss strategies for building brand trust through video, such as creating engaging content, investing in high-quality production, and leveraging user-generated content.

Here are the useful trust-building strategies for commercial video marketing campaigns:

How to Create and Increase Brand Trust with Video Marketing

Building a strong brand requires trust. Consumers need to trust a brand before buying its products or services. As such, businesses must take the essential steps to establish trust with their target audience.

Video marketing is one of the most effective and powerful tools for creating and increasing brand trust. Here’s how you can use video marketing to create and increase brand trust:

  • Show the Human Side of Your Brand: Video provides a great opportunity to show the human side of your brand. Use video to introduce your team, share stories, and showcase your company culture. This will help you build a more personal connection with your audience and create a sense of trust.
  • Demonstrate Your Expertise: Use video to demonstrate your expertise in your industry. Ensure you include valuable tips and advice in your videos to show your audience that you understand the industry and can provide valuable insights.
  • Showcase Your Product in Action: Showing your product or service in action is a great way to build trust. Use video to show how your product or service works and explain the benefits in detail.

Why Should You Create Video Case Studies for Clients?

Video case studies are an incredibly effective way to showcase your customers’ success. They enable you to tell a powerful story about how your company or product has added value to your customer’s life or business. But why should you create video case studies from clients? 

First, video case studies are a great way to demonstrate the positive results of your product or service. By showing real-world examples of how your customers have benefited from your offering, you can create a powerful narrative that reinforces the value of your offering. 

Moreover, video case studies can help you build trust with potential customers. When potential customers watch a video that shows how your product or service helped a customer, they are more likely to believe you can do the same for them.

Finally, video case studies can help you create engaging content for your website, blog, and social media pages. You can create content that is more likely to be shared and seen by showcasing your customers’ success in an easy-to-consume video format. If you need help with video marketing, you can also work with a video digital marketing company. 

How to Look Genuine in Your Marketing Videos

Marketing videos are an effective way to reach potential customers. However, your videos can be inauthentic or too sales-focused if you’re not careful. To ensure your videos are engaging and seen as genuine, it’s important to focus on the content and visuals. 

Here are some tips on how to look genuine in your marketing videos:

Keep It Natural 

Your video should feel like a genuine conversation between you and the viewer. It should sound natural and not forced or scripted. To achieve this, avoid too much jargon and focus on explaining topics in simple language that everyone can understand. 

Show Your Personality 

People want to get to know the real you, so don’t be afraid to show off your personality in your videos. To do this, you can let your passion for the topic shine through your words or use humor to make it more engaging. 

Avoid Corporate Language 

Corporate language can make your videos sound too robotic and dull. Instead, focus on using plain language that straightforwardly conveys your message. This will help your audience feel more connected to you and your message. 


Video digital marketing in Atlanta is an effective and powerful tool for building brand trust. It allows businesses to engage and connect with their audience and build relationships with them. When creating videos, businesses should focus on creating high-quality content that is informative, engaging, and relevant to their target audience. By following these strategies, businesses can build brand trust through video marketing.

Lavender Digital is a video digital marketing company in Atlanta that captivates audiences, inspires action, and drives results. Schedule a free discovery call today!