Although it’s been around for quite a while now, the American automotive industry has never seen such immense growth levels as it has in the past decade.
From top-level manufacturers to independent car dealers, anyone who is heavily involved in the production, development, and sales of automotive products is experiencing growth. For most dealers in Atlanta, the array of different opportunities to capitalize on is as endless as they come with more buyers looking to complete their garages each year.
While an entire industry’s growth is an incredible sight to see, many automotive dealerships now face the bigger problem of standing out because of the competitiveness of the market. There are at least hundreds to thousands of dealers fighting for the same share in any state alone, which further emphasizes the need for a top-notch automotive digital marketing strategy.
If you’ve spent quite some time trying to build a strategy that will help get your efforts started on the right foot, then there’s no doubt that you’re familiar with the different tools of the modern trade. From traditional online pamphlets to compelling emails packed with offers, succeeding and standing out in a highly-competitive industry can be done with the right strategy.
Among the different strategies that can be used to stand out and sell more as an automotive dealership or independent car dealer, YouTube marketing is one that sets itself as the most powerful tool today.
The rise of YouTube in automotive sales and why it works
In today’s ever-competitive automotive marketing landscape, every chance to stand out and grab a buyer’s attention is a step towards more profit, which is why many rely on YouTube to get an edge.
When used correctly, this powerful platform provides an opportunity to use the power of video marketing to increase the average or quarterly profit numbers by a big amount. Considering that today’s consumers browse through dozens of video reviews and features before purchasing a high-value asset, it’s easy to see why the platform is an ideal tool for successful dealers today.
To best understand why you must double-down on your YouTube marketing efforts and use it for your automotive digital marketing strategy, here are two key points to consider:
Point #1: With YouTube, buyers can compare and contrast their options easily
If you want potential buyers to come flocking to your dealership so that your profits will start increasing, you need to make their decision process much easier by providing YouTube videos.
As previously mentioned, YouTube often acts as the voice of reason for many shoppers in need of a new ride because it helps them learn more about what they could be dealing with. By taking the time to create videos that help point out the strong points of your latest models, you’re paving the way for a shopper to quickly make their decision (while keeping your dealership at the top of their mind!).
Point #2: After watching a YouTube video, potential car buyers will take action
Often, videos are considered as the difference-makers in automotive digital marketing strategies because they not only convince a buyer to make a purchase, but they also compel them to do so immediately.
YouTube itself is seen as such a valuable tool because it allows well-crafted video content to get shoppers to get their hands on a particular option they genuinely want. According to this Think with Google, over 60 percent of auto shoppers who used videos said they considered “visiting a dealership or dealer website after watching a video of a vehicle they were considering.”
When it comes to standing out in today’s ever-competitive automotive dealership market to merit more sales in the long run, YouTube is indeed a formidable tool that you must consider. Through the help of this dominant platform, you can easily sway consumer opinions and encourage action and subsequent sales – this will lead to more success for your dealership!
Suppose you’re keen on incorporating high-quality YouTube video content into your automotive digital marketing strategy but don’t have the time, resources, or skills to do so. In that case, there’s no need to worry because we’ve got you covered. Get in touch with us today to learn more about how we can best help you with our social media video production services in Atlanta, GA!