In today’s digital age, most businesses are now found online. Using the Internet as a marketing tool is a good strategy because of the potential reach it offers, which can go a long way in growing a business. There are many ways to do this, but most companies use search engine optimization (SEO).
SEO involves extensive keyword research to get the relevant keywords related to a business. The keywords are then used as part of website content (usually blogs), which allows the website to rank in search engine results pages (SERPs). If your website ranks high enough, visibility is increased, which can attract website visitors. It may seem like a good practice on its own, but what many companies don’t know is that SEO is enhanced if a website has other content, such as video.
In this article, we will discuss the influence of video marketing on SEO. Read on below to learn more.
Videos Rank Well in SERPs
While Google favors websites with written blog posts, it prioritizes websites with videos. Approximately 80% of video content shown in SERPs are informative and substantial videos, so don’t even try adding videos just for the sake of ranking—the videos must answer the right queries made by users and solve their problems.
Videos Attract Clicks
An aimClear study has shown that search results containing video have 41% higher click-through rates than websites with just plain text. This can be attributed to video snippets alongside search results. The video thumbnails also play a role because they’re essentially advertising the video content, which allows it to stand above text-only content.
The good thing about thumbnails is that you don’t even have to make them from scratch because YouTube does it for you. The platform understands the power of snippets, but that doesn’t mean that you should rely on YouTube alone.
Videos are Easy to Digest
It’s well-known that many people have short attention spans, especially to marketing material seen online. High bounce rates refer to people leaving your website after viewing just a single page, and your SERP ranking will be affected if your website has them.
Videos make people stay on your website for at least two minutes long, and approximately 64% may buy whatever you’re selling as opposed to buying from your competitors. If users stay for a long time on your website, then your ranking on SERPs is sure to be high.
Videos are Effective Link Builders
Link building is a vital part of online marketing, and videos are the perfect way to build links. Link building refers to hyperlinks from other websites that lead to your website. This is because it drives organic traffic. After all, it’s people who make them, not bots.
In general, videos communicate substantial information pretty quickly, and it also lets visitors sample content before reading lengthy blog posts. With this in mind, a high-quality video made in accordance with a specific marketing strategy and goal will create excellent backlinks to your website.
While blog posts aren’t inherently bad for a website, they can be detrimental to your operations because there’s little to no room for growth. Adding videos to your website is your best course of action because it can keep website visitors engaged long enough for them to do business with you.
Lavender Digital Provides top-quality services for video marketing in Atlanta. We help various sectors develop video marketing solutions to attract and engage clients, such as real estate, finance, and events planning. Contact us today to learn more!