Digital marketing has grown to become one of the most in-demand services for every industry. From the financial sector to the real estate industry, it is undeniably one of the best ways to promote a product or service. 

One of the best-performing branches in this industry is video marketing. In a study, 95 percent of participants were reported to remember messages from video content more than any other marketing collateral. 

To succeed in video marketing, here are some of the most effective content strategies you can incorporate into your marketing plans.

4 Effective Video Content Strategies to Boost Engagement and Sales

1. High-Quality Product or Service Videos

People need to know what you’re selling before you convince them to give you a chance. And while images are worth a thousand words, they might not always be enough, especially for smaller businesses and brands.  

Videos get the same messages across in a more interesting way. Product videos show dimensions in real life and can highlight the features in full view. Service videos can sum up what a company can do for the client without losing their interest. With enough creativity and high-quality raw videos and post-production effects, a brand can capture more people. 

2. Video Reviews 

Sometimes people don’t want to take your word for it when you claim to have the “best” product or services around. That is why people go to reviews to hear what other people say. 

Sharing video reviews and testimonials can help convince others of your business’s legitimacy. You can offer incentives for customers who leave a review and post them for people to see. And if you work on a client basis, it won’t hurt to ask for a short video testimonial from them.   

3. BTS (Behind-the-Screen) Videos

People want to see things that make a business human. It’s sometimes hard to remember that the person behind the screens is a person working hard to provide quality service. Creating interactive and human-centric videos can show people what goes on in a normal workday. These types of videos do exceptionally well on social media, as employees often share them on their personal profiles.

4. Company Video Reel

One way to cap off a year is to celebrate the highlights of the business. Adding a video reel that captures every milestone can show off the success of the company. This will draw in clients or customers to want to be part of the success. Other than that, it can help human resources find new recruits and intimidate competing businesses.  


Video content has always been one of the most effective tools in a marketing campaign’s arsenal. People respond to video content well. So when you catch their attention through this medium, you might get people to notice and take a chance on you and your services. All you need to do is make sure that the content you produce in these strategies is well-made. And if you can’t afford an in-house team, outsource the work to an experienced video marketing agency.

Are you in need of video marketing services in Atlanta? Lavender Digital is a creative digital agency that can help your company grow through the power of video content. Our team of expert creatives can turn concepts and ideas into content that will draw in more conversions. Schedule a complimentary discovery session today!